| Mobile text message marketing has arrived for the | | | | advertising focus from traditional media and according |
| small business owner and is growing faster than any | | | | to the Mobile Marketing Association, by 2011 more |
| other advertising medium. Your customers now use | | | | than half of all national brands will spend between 5% |
| their mobile phone for text messaging more than | | | | and 25% of their marketing budget on mobile. At this |
| voice and internet access combined. In the U.S. there | | | | time over 40% of global brands have already begun |
| are now over 276 million wireless subscribers which is | | | | text message marketing campaigns. |
| 89% of the total U.S. population. Cell phone usage | | | | Instead of just surviving with national chains in your |
| has surpassed home phone usage along with the | | | | market, you can now take them head on by leveling |
| addition of 135.2 billion text messages being sent | | | | the playing field. The chains work every day to take |
| every month. In 2010, the number of text messages | | | | your loyal customers. Now you can get your |
| sent in the U.S. could reach 160 trillion. | | | | customers on a list and essentially fence them in with |
| What does that mean for you, the small business | | | | great offers that reward them for being your |
| owner? | | | | customer. |
| Your customers are on their mobile devices every | | | | Thankfully you don't have to spend 5% to 25% of |
| day, all day. Newspapers are in decline, radio stations | | | | your marketing budget on mobile marketing. Text |
| are hurting, direct mail doesn't produce a large return, | | | | marketing was previously only available to large |
| and Yellow pages are almost extinct. You need to | | | | companies due to the cost, dedicated short code |
| advertise to your customers where they are, at that | | | | numbers needed and the necessity to have their |
| moment, directly and instantly. Text marketing allows | | | | campaigns fully managed. Now, with text message |
| this and will also produce almost instant sales. | | | | marketing companies designed for small businesses, if |
| Large corporations have had access to text or SMS | | | | your small business does $10,000 a week in sales, |
| marketing as it is also know for a few years now. | | | | your total advertising percentage versus gross sales |
| These large corporations have shifted their | | | | will be only.006%! |