| As you may have heard, the use of text messages | | | | MLS listing. You will never have to touch a flyer box |
| to advertise business and engage customers is at the | | | | again! |
| base of a very steep incline. The use of mobile | | | | 4. It is inexpensive. Compared to the cost of printing, |
| marketing is set to grow over 2,700% over the next | | | | reprinting and stocking flyers, text message flyers |
| four years. | | | | are very inexpensive. |
| Just as the Internet changed the way a real estate | | | | 5. It builds your database. When someone takes a |
| agent markets a property and looks to gain | | | | paper flyer (or two, or three) from the box, you |
| prospective buyers, mobile marketing, and specifically, | | | | have no clue who they were. You could go through |
| text message marketing is going to change the | | | | hundreds of flyers and never have any idea of who |
| landscape again. | | | | was looking at your property. With digital text |
| There are five key reasons why text message | | | | message flyers for real estate you capture the cell |
| marketing for real estate is beneficial. | | | | phone number of the person requesting the |
| 1. It is a 24/7 marketing tool. Once you set up the | | | | information, and if the system has a mini-CRM built |
| system it markets for you automatically, even while | | | | into it, you can send automated, triggered responses |
| you sleep. | | | | directly back to the prospective buyer. |
| 2. It is easy. You simply complete a few fill in the | | | | Just as the Internet changed the way real estate |
| blank sections on the website and the system runs | | | | transactions occur, text message and mobile |
| by itself | | | | marketing is going to change the landscape again. |
| 3. It provides great information. You can only include | | | | Even if you aren't a big proponent of texting, your |
| 160 characters in an SMS text message, but if you | | | | prospective buyers are, so you need to change with |
| can insert a short URL into the message the user can | | | | the ever changing technological environment. |
| click the link in a smart phone and open up the full | | | | |