| There are many aspects that go into making your | | | | offers every few days. Best practices and highest |
| mobile marketing campaign a success. There is no | | | | redemption rates result from text offers only being |
| reason your small business can not run a text | | | | sent once a week or even better, 2 to 3 times a |
| campaign that will increase your brands awareness, | | | | month. This way when customers get the messages |
| increase customer frequency and loyalty, and drive | | | | they know if they miss taking advantage of this |
| your business to higher sales even in this down | | | | offer, the next one is not right around the corner. |
| economy. Here are 5 mobile marketing tips that will | | | | Businesses who send text offers to frequently will |
| maximize your ROI and make this new marketing | | | | drive down redemption rates and increase opt-outs |
| medium work for your business. | | | | which is the opposite desired outcome of mobile |
| 1) Promote your call to action. You can have the best | | | | marketing. |
| offers being sent to your subscribers but if you do | | | | 4) Reward your customers. Send great offers that |
| not promote the mobile call to action you will have no | | | | are different from your regular specials and other |
| one signing up. Add the call to action on your existing | | | | coupons. If you reward people who have taken the |
| marketing materials, your Facebook page, Twitter, | | | | time to opt-in to your campaign with offers they can |
| print and direct mail and most importantly have your | | | | only get from their cell phone, you will have much |
| employees tell every customer in store about the | | | | higher sales and profits. "Buy One, Get One" "FREE" |
| new campaign. | | | | "Dollar Amount Off" are the three highest converting |
| 2) Reward your customers for signing up. Sometimes | | | | offers for text message marketing. |
| all it takes is a little reward or bounce back coupon to | | | | 5) Help your customers spread the message. At the |
| get more subscribers. If you are a pizza place | | | | end of each text blast message include the words" |
| consider promoting, "FREE 2 liter soda with your next | | | | FWD 2 a friend." People like sharing in deals with their |
| Large 2-Topping Pizza purchase for texting PIZZA to | | | | friends and sharing in the offers they are receiving. |
| 83936." Customers are giving you their mobile phone | | | | This has the capability to make your offer go viral |
| number and thanking them for doing so will raise your | | | | and spread much further than just your own |
| opt-in rates. | | | | database list. |
| 3) Limit the amount of offers you send. Don't send | | | | |