| It is no secret that Vehicle Wrap Advertising is the | | | | fit your target demographic. Get there well before |
| most effective form of marketing available to most | | | | the event begins and place your vehicle in a |
| companies. With complete mobile control of your ad, | | | | prominent spot. You can also use your vehicle as a |
| you can effectively focus on specific areas at certain | | | | centerpiece at tradeshows in your section. Nothing |
| hours of the day when the amount of potential | | | | creates attention like a giant 3D billboard of your |
| observers in a place is peaked. | | | | brand right in the middle of your booth. If your |
| 1. Place Your Advertisement Strategically | | | | business is positioned in a Capital, Wraps can be a |
| You are a mobile billboard. Let's be realistic, you | | | | hugely valuable tool for your advertising efforts. Bring |
| should desire maximum exposure. When you aren't | | | | it up one more notch... have the vehicle wrap put on |
| going around in high-population areas, you should be | | | | during the tradeshow! |
| placed in a highly visibly accessible area. This is the | | | | 3. Where's Waldo Marketing Campaigns |
| real power of Surface Branding. Depending on the | | | | Start a campaign that if your vehicle is spotted, and |
| type of people you are trying to focus on, you can | | | | they call to report the location, then they get |
| pick where you should place your vehicle and at what | | | | something (entered into a drawing to win $1,000). Put |
| hours to park. Have a daycare? Why not park in the | | | | this on your website, radio, television, magazine, and |
| grocery store in the middle of high traffic hours? | | | | social media campaigns. |
| When Moms are picking up dinner, they'll see your car | | | | 4. Product Sampling |
| and pick up a business card. Scope out the place for | | | | After you scope out the locations above, and if your |
| a while to see the demographics of who go to the | | | | business is product based, why not schedule a |
| location, and at what times the place is at peak | | | | product sampling out of the back of your vehicle. |
| operation. Map out these areas in terms of days of | | | | You will need to check on the rules and regulations to |
| the week. Unfortunately, you'll have to have a | | | | see if you will need a permit to do this. |
| second person to pick you up and drop you off - | | | | 5. Changeable Offers |
| which may feel inconvenient... however, how much | | | | When having your vehicle designed, leave a section |
| business is your wrap creating being parked in your | | | | of the wrap changeable. So every few months you |
| driveway, or hidden? | | | | can integrate an offer onto your car as a call to |
| 2. Events | | | | action. Or if you are a realtor, showcase a house that |
| Seek out events in your area that draw people that | | | | is on the market. |