| Mobile marketing has gained much popularity over the | | | | subscribers. People are always shopping for bargains, |
| years due to many factors. iZigg is a company which | | | | especially around the holidays and this will boost sales |
| allows businesses to use this type of marketing to | | | | and business growth. |
| gain a targeted list of subscribers that they can sell | | | | 3. Back to School - This time of year is great for |
| to down the road. There are many factors why this | | | | businesses who offer school clothing and supplies. |
| type of marketing is so popular. A few of these | | | | Parents are always out looking for the best back to |
| factors are: | | | | school deals. Mobile marketing campaigns will |
| * 97% open rate of all text messages with 83% | | | | skyrocket during this time. Teenagers from the ages |
| being opened in an hour | | | | 12 to 17 use texting as the greater part of their |
| * 86% of Americans have a cell phone | | | | communication. By sending out text messages to this |
| * 90% of email messages are not opened | | | | demographic, a business can really profit from an |
| With these statistics, businesses are opening their | | | | audience who loves to shop. |
| eyes to mobile marketing. The iZigg mobile media | | | | 4. Text Contests - With their iZigg account, |
| company makes it easy for any business to invite | | | | businesses can hold contests and sweepstakes for |
| prospective customers to opt in and receive future | | | | prizes and have people text in to their 90210 code to |
| communication with them. Usually the business offers | | | | enter. Entry into contests this way is fast with |
| an incentive or free gift of some kind to entice | | | | confirmations being immediate. Because text |
| people to text in. | | | | messaging is so popular, entries rates are typically |
| Each business is giving a certain amount of keywords | | | | high in this form of marketing. This gives the business |
| in which they can advertise along with the number | | | | an advantage because they can communicate later |
| 90210 (which is a very popular number). This number | | | | on with the contestants on future promotions, etc. |
| can be advertised through many different methods | | | | 5. Updates and Promotions - Keeping current |
| such as social media, radio, TV, print or a website. | | | | subscribers updated on promotions and company |
| The businesses build up their database with a | | | | updates will help to boost sales and business growth. |
| targeted audience through this channel and can | | | | iZigg enables businesses to manage their current |
| promote to them down the road. | | | | subscriber base and send messages right from their |
| Five ways to grow a business with iZigg mobile | | | | back office.iZigg enables businesses to expand their |
| marketing are listed below. | | | | customer base through the use of mobile marketing. |
| 1. Holiday Sales - A business can take advantage of | | | | Once they become a subscriber, they can continue |
| the holiday season with this type of marketing. They | | | | to text them down the road for all 5 of these |
| can get the message out to their current subscribers | | | | reasons along with many others. By keeping in |
| of holiday sales and promotions. Because the holidays | | | | contact with their customers on a regular basis via |
| are usually buzzing with shoppers, text marketing | | | | text messaging, businesses are building trust and |
| could result in quick sales. | | | | credibility with their customers that will keep them |
| 2. Free Gifts - Businesses can offer discounts, | | | | buying for years to come. |
| incentives and free gifts to people who become their | | | | |