| Only about 25% of mobile phone users world wide | | | | mobile alerts. Once your services are in place, you |
| do not text. This amounts to nearly 2.4 Billion users | | | | can use SMS to send out immediate info about |
| having the capability to participate in SMS and | | | | special offers and pricing. |
| premium SMS technology. From a business | | | | 4. Marketing: Businesses large and small can |
| perspective, you probably only care about the folks | | | | effectively use the mobile networks to better inform |
| that have a realistic chance of walking through your | | | | their public about products and services. Being able to |
| doors. Or calling you on the phone. By deploying SMS | | | | get your marketing message in front of clients |
| services, you'll increase your opportunity to provide | | | | wherever they are can have powerful results. |
| the best service to existing and new customers. To | | | | 5. Advertising: As you develop your campaigns, your |
| do it right however, you'll need to understand just | | | | company will have access to advertising inventory |
| how these advanced tools can work to make your | | | | which can then be used to monetize your messaging |
| business more competitive in it's niche market. | | | | services. |
| If those previously stated numbers hold true, you | | | | 6. Contests: Many businesses are built entirely around |
| should expect that about 3/4 of your local population | | | | the concept of creating mobile giveaway contests. |
| have the ability to send and receive standard and | | | | Depending upon your goals and needs, mobile |
| premium messages. People are buying these mobile | | | | contests can be as simple as giving away a free |
| devices because they desire having access to news, | | | | product or service, or as elaborate as a multi-part |
| alerts, scores, etc., whenever they want the | | | | interactive game with rewards for participants and |
| information. | | | | winners. |
| From a marketing perspective, if you can provide | | | | 7. Content: Ultimately, as with the regular web, |
| useful content delivery, you'll be able to take | | | | content is still king. Whether ring tones, music, |
| advantage of the seemingly insatiable appetite mobile | | | | images, application downloads, whatever you can |
| device users are continuously demonstrating. | | | | associate with your business can be used to brand |
| Following are 7 techniques you might consider using in | | | | and market your way to success. |
| whole or as various parts of an overall mobile | | | | If your company is interested in tapping into these |
| marketing strategy: | | | | and similar technologies, you'll find yourself best |
| | | | served by partnering with a trusted mobile business |
| 1. Customer Services: For better or worse, | | | | partner. Take the time to discover just who is |
| consumers want to get their challenges dealt with | | | | providing the best quality services like reliable mobile |
| when they feel it's necessary. Mobile customer | | | | transaction hubs and direct operator connections. |
| services provides your customers a direct, and often | | | | You'll want to have a mobile provider of premium |
| instantaneous, way of dealing with their problems. | | | | SMS services that has the experience, understands |
| 2. Feedback: Depending upon the sample size of your | | | | how to best maximize your business offerings, and |
| consumer base, using premium SMS services to | | | | will work with you to ensure your mobile campaigns |
| interact with your clients can provide you with | | | | are most effective. Don't be fooled by lesser mobile |
| valuable feedback as to what your customers likes | | | | companies that may not have the background or |
| and dislikes are. | | | | infrastructure and industry relationships you'll need to |
| 3. Alerts: You don't have to be an astrology company | | | | succeed. |
| or major sports network to take advantage of | | | | |