| There are several reasons why adding a blog to your | | | | accounts. With a static site with no blog, there is |
| website is a great way to showcase your | | | | much less of a chance for this. |
| knowledge, attract new customers, keep your | | | | You can also set your Facebook and Twitter to |
| customers loyal and increase your sales. Blogging may | | | | update automatically each time you make a new blog |
| not be the latest and greatest invention in the | | | | post. Do this by adding your RSS feed either through |
| internet but it still works and most would argue, | | | | the sites themselves or a third party application like |
| including us, that it should be done first before | | | | Ping.FM or a WordPress plug-in. |
| implementing any other social media or web strategy. | | | | Blogs Increase Sales |
| Blogs Bring Site Traffic | | | | While instant sales increases may not be noticed like |
| People find your blog through search engines. Having | | | | they are when starting a text message marketing |
| a blog with regularly updated posts will increase the | | | | campaign, blogging will bring sales in over time as your |
| size of your site and the amount of keywords your | | | | site rank increases, the number of links increases and |
| blog is relevant for. This will also improve your | | | | you become known as the local expert in your field. |
| rankings. Sites with blogs easily outrank static sites | | | | Our Top 5 Blogging Tips: |
| that most of your competitors probably have. Most | | | | 1. Use keywords in your blog posts. If you are a |
| of our site visitors come in through blog posts and | | | | pizza shop, be sure to sprinkle your local pizza shop |
| not to our home page. | | | | name and city in the post. Same goes for other local |
| Blogs Showcase Your Knowledge | | | | businesses. Local search competition is easy |
| The writing of relevant posts to your industry will set | | | | compared to national terms and a few blog posts |
| you apart and brand yourself as an expert in your | | | | that are keyword rich is all it takes in most cases to |
| field. If you own a restaurant, write cooking articles | | | | jump in the rankings. |
| to help your customers. Retailers can write on | | | | 2. Start off slow. Just a post or two a week is fine |
| fashion tips, salons on beauty tips, auto repair shops | | | | to start building links, rankings and sales. You do not |
| on basic car maintenance. These posts will let | | | | need to spend hours a day at this and just a couple |
| customers know you are an expert in your field and | | | | well thought out blog posts will work wonders. |
| when it is time to spend their money, they are more | | | | 3. Keep it simple. Remember your audience, keep you |
| likely to do so with you then your competitor who | | | | material relevant and keep it short. |
| does not write on such subjects. | | | | 4. Announce specials and changes in your business. |
| Blogs Educate Your Customer | | | | Blog posts are indexed quick in the search engines |
| An educated customer will spend more money and | | | | and a new blog post announcing a new sale will show |
| feel more comfortable recommending your business, | | | | up on the first page when someone searches |
| services or products to family and friends. The | | | | "Nashua clothing sales" or a similar local search term. |
| information you give them while blogging not only | | | | 5. Have fun. Show your personality a little and keep |
| helps in purchase decisions but also in their everyday | | | | your writing style in line with your business concept. |
| life which creates loyal customers for life. | | | | Adding a blog to your existing site will go a long way |
| Blogs Increase Site Rankings | | | | to new sales, customer loyalty and customer |
| Every time you make a blog post it is an opportunity | | | | retention. It is a pretty simple process and even free |
| for more links that in turn increase your organic site | | | | blogging platforms like Blogger or WordPress will |
| rankings. Blog posts are syndicated through Twitter, | | | | work fine for most companies until you can have |
| Facebook, other people repost your material and also | | | | your own blog integrated into your existing website. |
| link back to it on their Facebook and Twitter | | | | |