| The ever-increasing popularity of mobile phones | | | | Real Time Message Delivery Reports: |
| vindicates a good opportunity to attract prospects | | | | SMPP offers status delivery reports. They provide |
| through mobile marketing. Text messaging is one of | | | | information on successful and failed deliveries. |
| the few efficient mobile marketing tools that are | | | | Besides, SMPP provides the reasons for failed |
| adopted by mobile marketers. Mainly, there are two | | | | deliveries also. On the contrary, SMTP does not |
| methods to send text messages, Short Message | | | | provide any delivery reports. |
| Peer to Peer Protocol (SMPP) and Simple Mail | | | | Usage of ‘Short Code’: |
| Transfer Protocol (SMTP). For a mobile marketer it is | | | | SMPP access the advanced solutions by using |
| important to understand which method to adapt to | | | | ‘short code’. This enables the customers to |
| send text messages in mobile marketing. | | | | quickly and easily subscribe or unsubscribe |
| SMPP Is Better Than SMTP: | | | | themselves from a client’s database just by |
| There are many advantages of using Short Message | | | | replying to the clients’ messages. On the |
| Peer to Peer Protocol (SMPP) over Simple Mail | | | | contrary, SMTP doesn’t support this feature. |
| Transfer Protocol (SMTP). Messages through SMPP | | | | Clients Can Reply: |
| are secured, reliable in delivery, carrier supported, | | | | SMPP offers complete two-way text messaging. |
| extended information, and have legal protection unlike | | | | Clients can get important feedback by creating a |
| SMTP. SMTP messaging is permitted only for personal | | | | dialogue with their customers. SMPP provides a good |
| use, not for business use. | | | | communication between a client and his customer. |
| Direct Communication To Carriers And Instant | | | | When it comes to SMTP, it is not possible for the |
| Delivery: | | | | customers to reply to message they got. |
| SMPP is a direct connection to carriers and provides | | | | The cost of sending text messages through SMTP is |
| instant delivery. SMTP messages have higher rate of | | | | low compared to SMPP, but it is not worthy to risk |
| failing. Messages sent over SMTP roam around the | | | | your business just for few pennies. A mobile |
| Internet from server to server before they get | | | | marketer should make a smart choice by using SMPP |
| delivered. If servers are fully loaded, they can take | | | | method to stay ahead of their competitors. |
| up to 24-48 hours to get delivered. | | | | |