| Hotel mobile marketing is one of the most useful | | | | marketing is implementing a mobile customer |
| applications of this new frontier of marketing. If you | | | | relationship management and mobile customer |
| consider it, those people who usually go lodge on | | | | service. Mobile marketing can be used to engage with |
| hotels are those that are always on the go and are | | | | your customers and it provides a very personalized |
| most likely to have a mobile phone or other mobile | | | | interaction channel for both parties. Some examples |
| devices. Hotel owners can make use of this reality | | | | of the application of this method can be confirmation |
| and implement hotel mobile marketing strategies to | | | | of reservation through SMS, pre-arrival SMS, |
| bring them closer to their potential customers. Hotel | | | | post-stay SMS, and notifications about the area. With |
| mobile marketing is truly an innovative way to get in | | | | this, you do not only get to send out information but |
| touch with people who are looking for a place to | | | | you can also receive them as well through guest |
| stay. | | | | satisfaction surveys that you can send. |
| There are a couple of ways on how you can | | | | You can also create mobile opt-in lists in hotel mobile |
| conduct hotel mobile marketing. One of the most | | | | marketing where in you can send SMS messages |
| basic is of course by creating a mobile website of | | | | about promotions or event announcements about |
| your hotel. Even if your hotel already has an existing | | | | your hotel. This is somewhat challenging compared to |
| traditional www website, you still have to build a | | | | an e-mail opt-in list because people are more wary in |
| mobile-friendly website for the benefit of travelers | | | | giving out their phone numbers compared to their |
| who are using mobile devices to find the nearest | | | | email addresses. However, there are certain |
| hotel in an area. This way your website will load | | | | strategies that will allow you to solicit opt-ins in your |
| properly on mobile devices, ensuring that those | | | | text list. You can do guest check-in or check-out |
| people will get an information about your hotel. | | | | solicitations, website registrations, online contests, |
| Another method that you can utilize in hotel mobile | | | | online quizzes and polls, and many more. |