| Almost everyone these days either has a mobile | | | | they have chosen to receive the messages. |
| phone or is going to acquire one soon. Short | | | | 4. The marketing response rate of SMS stands at |
| Messaging Service (SMS) is a very effective method | | | | 15% whereas traditional methods produced a success |
| of communication that doesn't cost a lot. Businesses | | | | rate of only |
| are quickly adopting bulk SMS due to its reach and | | | | 3. 5%. |
| effectiveness. SMS is no longer meant for personal | | | | 5. Sending SMS messages is extremely cost effective |
| messages only. | | | | and prices keep dropping as the volume increases |
| Get New Customers, Retain Old Ones | | | | with time. |
| While SMS marketing is a good way of acquiring new | | | | 6. Customers can easily receive the message |
| customers, you can also strengthen your relationship | | | | irrespective of time and location as long as the phone |
| with previous customers as well. SMS (Short | | | | is switched on and they are in the coverage area. |
| Messaging Service) is an effective way to reach out | | | | 7. SMS message delivery can be guaranteed whereas |
| to your customers at the lowest cost. Another | | | | one cannot be sure with e-mails. |
| advantage with SMS is that you can contact multiple | | | | 8. SMS messages are easy to create and deliver. |
| recipients at the same time. If you are contacting | | | | There is certain immediacy available with the method |
| people through traditional marketing methods, you will | | | | not available elsewhere. |
| find it difficult to make them listen because most of | | | | For Big and Small Alike |
| the time, they are under tremendous time pressure. | | | | Even if you own only a small business and are looking |
| Numerous Bulk SMS Service Providers | | | | for an innovative method to connect with your |
| The messages to the target audience have become | | | | target market, SMS marketing is the way to go. The |
| short and direct to make them more effective. Bulk | | | | method was considered only peer to peer at one |
| SMS service is an easy to use tool and there are | | | | time though the picture has changed with time. The |
| numerous SMS service providers active in the market | | | | medium can also be used to spread time sensitive |
| presently. Before choosing your bulk SMS service | | | | information. SMS marketing delivers messages almost |
| provider, choose them on the basis of their network, | | | | instantaneously thus enabling you to contact your |
| activities and website. Also keep the fact in your | | | | target audience in real time. Also, SMS is not as |
| mind that it is only a promotional tool and not an | | | | disruptive as a phone call can be. Those who have |
| advertising tool. Also, the message has to be brief | | | | received the message can read and respond at their |
| because you can send only 160 words in one | | | | own convenience. |
| message at a time. | | | | According to studies, about 80% of cell phone |
| Benefits of SMS Marketing | | | | owners carry their mobiles with them all the time. If |
| 1. The SMS technology allows easy viral marketing | | | | given an option the customers prefer SMS messages |
| due to tools for forwarding the messages. | | | | compared to other disruptive means of advertising |
| 2. Mobile phones complement the existing television, | | | | any day, because they have become almost numb to |
| radio and print advertising. | | | | the traditional methods of promotion. |
| 3. Numerous individuals can get personalize content if | | | | |