| Text message marketing is the perfect platform to | | | | tell them how they can also sign up to your list. |
| try out new marketing techniques. One great | | | | Maybe, they'll bring in their friends too when they get |
| example is to build exclusivity. You want to make | | | | their slice. |
| your subscribers feel special and that they are | | | | One great technique we saw used was for a shoe |
| getting deals or attending events that no one else is. | | | | retailer. They sell designer shoes usually in limited |
| It's a great way to keep them members longer and | | | | quantity. Knowing that a shipment of new shoes was |
| also get them spread the word to their friends so | | | | coming in, they sent out a text message their |
| your campaigns go viral. When you send out a new | | | | subscribers that they would be opening up an hour |
| mobile offer, don't just send out the same one you | | | | early one day only just for members of their text |
| placed in the paper over the weekend. Make it | | | | campaign. When they got there to open the store, |
| special, give them more, or give them something | | | | they had a line of eager customers waiting around |
| different. It doesn't have to be every time you send | | | | the block. Their fans got an exclusive opportunity to |
| out a message, just once in a while. If its the same | | | | get the best selection of designer shoes before |
| old same old, for 4 messages a month, month after | | | | anyone else. |
| month, you might soon be loosing subscribers. | | | | Text marketing companies make it easy to build |
| Imagine your customers checking their cell phone one | | | | different lists to target different demographics at |
| day and seeing that you're giving out a free slice of | | | | different times. Let teens know about one list, adults |
| pizza only to text subscribers! You think they'll brag | | | | another, or one for boys, one for girls and target the |
| to their friends? You think they'll come in and just get | | | | offers and messages. Endless possibilities. Just make |
| a slice of pizza? Even if they do, you've made their | | | | sure that your doing something different with your |
| day and maybe created a super fan in the process. | | | | list than normal advertising. |
| One willing to tell all their friends about your place and | | | | |