| Bulk SMS servers will have a huge database | | | | network coverage is good for a huge network area. |
| containing mobile information of the recipients. SMS | | | | Other than for promotional campaigns, it is also used |
| has gained popularity in the 21st century and the | | | | for purposes like intimations and instructions. Bulk SMS |
| companies, seeing the popularity of SMS, use SMS | | | | is used for sending a message to many mobile phone |
| for marketing their products. As business involves | | | | users instantly. Another biggest advantage of Bulk |
| large target and mass campaigning, it is not an easier | | | | SMS is its low cost factor as mentioned earlier. |
| task and so they have thought of a marketing tool | | | | Nowadays SMS messaging and Bulk SMS to friends |
| that can be used for campaigning about their | | | | are favorite time pass for youths. Even if you want |
| products. Hence the new concept created is the Bulk | | | | to campaign for your product in the market, you can |
| SMS or Bulk Short Message Service. Bulk SMS is an | | | | choose the Bulk SMS method, as it is the latest |
| exclusive type of system that an organization or an | | | | weapon used in the competitive business field. |
| institution can be enabled for sending or receiving | | | | The advantages of Bulk SMS in business are cost |
| large number and volume of SMS or simply SMS in a | | | | effectiveness, time saving, instant delivery of |
| bulk. The Bulk SMS follows a specific channel with | | | | messages and instant measurable response for the |
| particular bandwidth limitation. Bulk SMS senders can | | | | sent SMS from the recipients. The Bulk SMS can be |
| also receive delivery reports for the sent SMS. | | | | delivered without any geographical boundaries with |
| The most useful feature of the Bulk SMS is that a | | | | guaranteed delivery to the recipients. This provides |
| single SMS can be forwarded to several users. You, | | | | the users an opportunity to subscribe on the |
| as a sender, can decide the number of recipients. | | | | particular website for text messages relating to |
| Minimum number of recipient is 1 and can be | | | | specials and promotions. In Bulk SMS the mobile unit |
| increased to a huge digit number also. Each and every | | | | of the user receives the message when the unit is |
| user will be having a unique sender identification tag | | | | on air and hence to receive a message it need not |
| generated and the sender while sending Bulk SMS | | | | be switched on. As most of the mobile phone users |
| uses the same ID brand. Another important feature | | | | use their phones most of the time, messages are |
| is the group functionality of the Bulk SMS. Many | | | | checked before deletion and so the response time |
| reputed companies are making use of Bulk SMS for | | | | for the Bulk SMS will be within 48 hours after the |
| promoting their product because of its low cost | | | | user receives the message. The sender, after typing |
| nature. Bulk SMS saves more money than print media | | | | the SMS text, can send the bulk SMS to the |
| campaign and is estimated to save up to 30 % of | | | | recipients’ mobile phones. An important thing to |
| the total amount spent for printed media | | | | be focused is the number of characters used in a |
| campaigning. Bulk SMS is highly dependable as the | | | | SMS need to be restricted to 160. |