| Five years ago I hadn't even heard of business SMS. | | | | when they address a person by for example their |
| I only stumbled across it when one day a friend told | | | | first name. |
| me of this really simple tool for helping me market | | | | 4. One of the main reasons why many marketing |
| my business more effectively. Once I visited the | | | | methods do not provide a profit is because the cost |
| website promoting this online SMS service, what | | | | per customer acquisition is too expensive. This is why |
| drew my attention was I could sign up for free and | | | | business SMS is so superior because each text costs |
| try it out at no risk whatsoever. The benefits to me, | | | | only pennies to send out and there are no monthly |
| in terms of saving time and making more money, | | | | contracts, commitments or admin costs. You simply |
| have been substantial. I have also found the service | | | | pay a few pence for each text being sent out. |
| so easy to use, in fact, I could not do without this | | | | 5. Online SMS also has a great feature within it that |
| amazing little tool. | | | | helps a business, club or organisation build a list of the |
| 1. Online SMS sounds like something for the IT geek | | | | names and mobile numbers of people interested in a |
| who likes using software tools but nothing could be | | | | particular product or service. By the way, online SMS |
| further from the truth. In fact, the services are | | | | is permission marketing, it is definitely not spamming |
| mostly web based and if you can access the internet | | | | people with unwanted text messages. Lead |
| and move a mouse you can easily use this service. | | | | generation is important for all businesses because |
| This is really important because, like most people, I | | | | generating new enquiries is the lifeblood of their |
| don't have time to waste trying to figure out | | | | business and is particularly important for those who |
| complicated marketing tools, just give me something | | | | have not been in the habit of collecting contact |
| I can get started using within minutes. | | | | details on a regular basis. I am referring here to the |
| 2. Business SMS enables you to type out one | | | | mobile numbers of not only customers but also |
| message on your keyboard of no more than 160 | | | | potential new customers. |
| characters and have it delivered within seconds to | | | | Although business SMS has the disadvantage of |
| the mobile phones of hundreds or thousands of | | | | restricting each message to 160 characters, it is |
| customers, supporters, club members or indeed | | | | beyond doubt one of the most simple, cost |
| healthcare patients. As long as the sender has the | | | | effective, quick methods of running promotions for |
| names and mobile numbers of their customers etc, a | | | | any business. Even non profit clubs and organisations |
| message can be sent out promoting their product or | | | | are finding it a great way to reach their members |
| service. | | | | and supporters within minutes, with important news |
| 3. A great feature of business SMS is that, before | | | | and information. We will certainly see more and more |
| sending out texts, the system puts in the recipients' | | | | business owners start using this remarkable little tool, |
| names for you, therefore every text message | | | | particularly when they have to drive down the costs |
| arrives personalised. This is extremely important | | | | of marketing in this difficult economic climate. |
| because businesses will always get a better response | | | | |