| More and more people are browsing and searching | | | | as mobile Internet has developed, tech-savvy users |
| the Internet through their mobile phones. Not only do | | | | have also come to expect greater standards as far |
| people use their handsets to access social networking | | | | as Internet browsing on their handsets is concerned. |
| sites and instant messengers when they are out and | | | | Business Catalyst encourages website owners to |
| about, but they use their mobile phones to check out | | | | convert their sites in order to gain advantage in this |
| Web sites, too. | | | | age of speedy technological advancement. A BC |
| Because of the ever-increasing number of people | | | | website's conversion to web mobile will help online |
| who use mobile devices to access the Internet, | | | | businesses attain mobile growth by attracting more |
| many handset browsers have been equipped with | | | | potential customers. |
| the ability to handle sites originally designed for | | | | A website designed for mobile users allows for |
| viewing on the much larger computer screen. Sites | | | | mobile web indexing. This means that mobile web |
| that can be accessed through the mobile Internet are | | | | users will be able to find your site if you have a |
| usually those with very simple formats and, more | | | | mobile web version of it. Another advantage is that |
| often than not, users have to deal with certain | | | | mobile web allows certain mechanisms to interact |
| limitations, especially when it comes to accessing or | | | | with your service. This provides an additional |
| utilizing certain of the sites' features and applications. | | | | marketing media to reach or interact with customers |
| The good news, however, is that certain web design | | | | while they are on the go. |
| and web development platforms - like Business | | | | Moreover, having a mobile version of your site allows |
| Catalyst - have adapted to the times and are already | | | | for a mobile web search engine ranking. With some |
| putting into consideration how sites will work on | | | | SEO bundled in, your mobile web page can actually |
| mobile devices. Business Catalyst acknowledges that | | | | rank! |