| We hardly remember when we last took a pen and a | | | | correct he or she will be rewarded. In this way these |
| paper and wrote a lengthy letter or exam paper or | | | | TV channels use to get large number of SMS from |
| something else. We are limited only to signing the | | | | the users and makes big money by getting the |
| cheque and bill amount slip of the shopping we do. | | | | royalty from the different SMS service provider. |
| Today our writing has been limited to only signing | | | | Even these channels invite viewer to participate in |
| cheque, bank papers, medical and shopping bill slips. | | | | their various polls through SMS. |
| Keypad and keyboard have limited our writing habits | | | | More recently various service sector has adopted |
| and we hardly need a piece of paper and pen to | | | | SMS service platform for their business promotion |
| write something. All the writing purposes are fulfilled | | | | and growth. These companies have started |
| through the keypad and keyboard at an easy and | | | | advertising and marketing their various services and |
| convenient way. Computer and mobile phone have | | | | products through text messages. With every other |
| taken the place of pen and paper. | | | | person having a mobile phone, it is very easy for the |
| SMS service or short message service is a | | | | companies to advertise their products through SMS in |
| convenient and easy way of sending text message | | | | a quick, short and relevant format. Even if a person |
| between mobile telephone devices. It is the easy | | | | wants to delete the message, he will go through it |
| way out to get connected with relative and friend. | | | | once. |
| Nearly 75% of the mobile phone subscribers are used | | | | This SMS service provides a big platform to the |
| to sending and receiving text messages. SMS service | | | | marketing companies for promoting their distinct |
| is the most widely used data application on the planet | | | | brands and at a very low cost. This SMS service |
| in the recent time. The easy and convenient using | | | | platform is also less time consuming, the marketing |
| method made it popular among the mobile phone | | | | companies can send SMS to a large number of target |
| users. | | | | audience through the client data base at one go. |
| With many mobile service providers making some | | | | With the increase in the number of mobile users day |
| allowed number of SMS service free or at minimum | | | | by day, the SMS marketing is also becoming a |
| charges is also adding to its popularity. The cheap | | | | success. SMS service is the fastest mean of |
| SMS charges are very much handy in allowing the | | | | communication and an efficient tool for messaging |
| user to use this service frequently. Even the mobile | | | | short, instant and personalised messages to millions |
| service providers are offering some free SMS per | | | | customer at one go. But only those SMS marketing |
| month on contract phone as well as on pay as you | | | | strategy and product are successful, which are |
| go phone service. SMS service is a great mean of | | | | having features like information, knowledge and |
| communicating in short and at low cost. | | | | empowerment to the customer. Because customer |
| In recent time SMS service has been used as a very | | | | are well-educated these days and they can't be |
| useful tool to generate great business by the | | | | fooled easily. |
| marketing companies, TV channels, financial and | | | | So, with the passing time and strategy in the |
| newspaper sectors. The various TV channels are | | | | marketing sector SMS service is becoming an |
| using it by inviting the users to participate in various | | | | effective tool for the promotion of services and |
| game shows, quiz shows, reality shows, dance | | | | products. SMS service platform is giving a tough fight |
| shows, singing shows, talk shows, etc. The viewers | | | | to TV, radio, print and online advertisers in the recent |
| are asked to answer some simple questions and send | | | | time. |
| their reply through SMS and if the user's answer is | | | | |