| Mobile marketing is one of the newest technologies | | | | advertising in the fact that it can overcome the two |
| used in advertising, but its popularity has grown over | | | | most significant hurdles in classic advertising methods. |
| the past few years. Small businesses in particular can | | | | "Low perceived value" and "Limited effective reach". |
| experience a significant growth in sales after using | | | | It accomplishes this through the "Concept of choice" |
| this top notch marketing tool. SMS marketing has | | | | and "Consistent with expectation messaging". |
| been proven a very effective tool to communicate | | | | All customers who subscribe to a mobile marketing |
| with your customers through the benefit of discounts | | | | campaign do so by choice and by action. The |
| and consumer in store incentive programs. | | | | consumer makes the choice to text your particular |
| Growing consumer interest in mobile marketing and | | | | keyword to your 5-digit number and gets an |
| customer loyalty programs has created a significant | | | | automatic response with a thank-you message as |
| and largely untapped opportunity for small business' | | | | well as the option to opt out. The reply message |
| to connect with customers on their mobile devices. | | | | should contain a redeem offer or consumer incentive |
| There are two major parts in every mobile campaign. | | | | that provides instant value for the consumer. |
| The first one is to create your opt-in list by | | | | The second annual HipCricket Mobile Marketing |
| promoting it by any possible mean. The second step | | | | Survey 2009 shows "That while 37 percent of |
| is to send relevant and interesting text offers to the | | | | consumers would be interested in participating in a |
| list you created. The promotion is the part where | | | | mobile customer loyalty program from a business |
| you have to let your imagination run wild and come | | | | they trust, 83 percent say their favorite brand has |
| up with innovative ways of integrating your | | | | yet to market to them via their most personal |
| marketing materials with customer incentive and | | | | device, their mobile phone." |
| loyalty programs. | | | | Mobile marketing campaigns are becoming significantly |
| A great advantage of text marketing is that it allows | | | | more influential and effective, according to the |
| the business owner to communicate one on one with | | | | HipCricket survey, "HipCricket found that of those |
| his customer. A small business will not have to | | | | consumers who have received mobile marketing |
| compete with stronger businesses on the mobile | | | | offers, 47 percent have brand recall and 94 percent |
| channel. You can send your text offers to the | | | | of those remember the specific call to action." |
| subscribers every month or even weekly. The | | | | Statistics say that text messages sent to people's |
| chances are very low for a customer to sign up for | | | | mobile phones are read within 10 to 15 minutes and |
| more than one SMS program within the same niche. | | | | the average redemption rate is 20%, regardless of |
| For instance, if you own a coffee shop, people who | | | | the business type, which is higher than many other |
| are subscribed to you will most likely not be in the | | | | marketing methods such as mail, radio, newspaper or |
| lists of your competitors. | | | | social media marketing. |
| Mobile marketing stands out from the rest of | | | | |