| Due to the simple fact that SMS (short messaging | | | | ad or taking out expensive newspapers |
| service) marketing or mobile marketing is a low cost | | | | advertisements. SMS advertising is time-based, |
| and highly effective way to reach customers, no | | | | meaning that you can deliver your ads at the exact |
| other medium except television and radio has had | | | | time that you think they will have the best impact. |
| such a far reaching effect in targeting audiences. | | | | For example, if you sell sporting goods, sending out |
| With mobile marketing, you can reach many people in | | | | offers via text messages minutes before the Super |
| just seconds, and they will receive and read your | | | | Bowl is to be aired could prove to be very profitable. |
| text message as statistics prove that over 90% of | | | | Since most people have their mobile phone with them |
| all text messages are read by the person who's | | | | at all times, this means that your messages will most |
| phone has received the text. | | | | likely be read shortly after sending them. |
| SMS advertising is simply context-based target | | | | If you take this one step further and offer the |
| marketing. It is contextual because your ads only go | | | | recipients an incentive for acting within a specific time |
| to the people you wish to receive them-those people | | | | frame, you should see an increase in sales fairly |
| who are likely to purchase the product and or | | | | quickly. You could even use this type of marketing to |
| services you are offering. SMS advertising can be | | | | ask customers their opinions about your products or |
| integrated into a well planned advertising campaign. | | | | services so that you can be sure of what it is they |
| The hardest part of any business concept is to | | | | want. |
| obtain an exhaustive database of people and being | | | | SMS marketing is the newest trend that is very likely |
| able to send them messages that are not considered | | | | going to transform the way that marketers reach |
| spam. Today you can find companies online who, for | | | | targeted customers. Mobile marketing can be used by |
| a small fee, will provide you with a database that | | | | businesses of all sizes and it is a great way for |
| contains millions of subscribers who are more than | | | | business owners to keep a finger on the pulse of |
| willing to receive your messages and act upon them. | | | | targeted audiences. Keeping in touch your your |
| Marketing simply could not any more targeted or | | | | customer base and offering regular updates regarding |
| effective than that, don't you agree? | | | | your business is a great way to build trust and brand |
| SMS marketing also is very cost effective compared | | | | your name. |
| to conventional methods such as running a television | | | | |