| If you have a band, you know how important it is to | | | | it is also know, you build a list of your fans using a |
| have a band marketing plan that will bring a crowd | | | | mobile marketing company and by implementing a |
| and fans that show up to your gigs that pack the | | | | mobile call to action throughout your website, |
| place to it's limits. The more paying customers your | | | | Twitter, Facebook, on your fliers and print ads and at |
| band can bring to a venue, the higher your nightly gig | | | | your shows. People text your band name to a 5 or 6 |
| rate will be and the more your revenue, pockets and | | | | digit short code number. They are automatically |
| bookings will grow. | | | | added to your mobile list and are sent a reply |
| You can go about your band marketing like everyone | | | | message. Your list will grow on auto-pilot with no |
| else, posting fliers or having a Facebook fan page. | | | | work being done by you. When you have your next |
| What you really need is a list of your fans that you | | | | gig, simply log into your mobile account, type out a |
| can market to directly. This is the same as | | | | short 160 character message and hit send. Within 15 |
| restaurants, retail stores or other businesses that | | | | minutes 95% of your subscribers and fans will have |
| build a list of their best customers and then market | | | | read the message about your gig directly on their |
| to that list with special offers, discounts and event | | | | mobile phone. |
| notifications. | | | | Bands can even have contests at their shows to |
| How can you build that list of your best fans, the | | | | grow their mobile list. Invite customers to text the |
| ones that will show up to every gig, tell their friends | | | | band name to the short code to win a free band t |
| about your band and buy your music? You have two | | | | shirt. The mobile marketing system will automatically |
| options: You can implement an email sign up form on | | | | text back a set number of customers a winning |
| your website or ask people at gigs to write down | | | | message while adding the others to your list. |
| your email address for you. This will work to an | | | | Now your fans have the message about your show |
| extent but most emails never reach the intended | | | | right on their phone, they can forward the message |
| recipient, most people aren't in front of their | | | | to their friends about the gig and when it is on their |
| computer all day and email response rates hover | | | | phone it will drive fans to your show with an average |
| around 3%. This means if you sent out 1000 emails | | | | 20% redemption rate. That same 1000 person list |
| to your fans about a show that night, only about 30 | | | | you sent with email will bring in over 200 customers |
| would respond due to the low read rate. | | | | to your show when using text message band |
| The newest form of band marketing is text | | | | marketing. |
| message marketing. With text or mobile marketing as | | | | |