| Integrating your print advertising with your mobile | | | | into marketing that will build a list for you on |
| marketing campaign will help expand the reach of | | | | auto-pilot and reduce your print spending in the |
| your text marketing campaign efforts, reach new | | | | future. |
| customers, and help to test the effectiveness of | | | | You can also set up multiple keywords to test |
| your print marketing. | | | | different print marketing campaigns. The simple way |
| Direct mail, newspapers, box toppers, Yellow Page | | | | to test the ROI in print marketing in the past was to |
| advertisements, and coupon books are a few of the | | | | count the number of coupons redeemed from each |
| places you should add your mobile call to action. | | | | and then compare. But with adding a mobile call to |
| Integrating your mobile marketing campaign into | | | | action into these mediums you can test which |
| these mediums will capture the cell phone numbers of | | | | advertisement gets seen by more eyes and potential |
| customers and you can have an automatic auto-reply | | | | customers. Have a different keyword for newspaper |
| text message sent back with a coupon offer. | | | | ads and direct mail. After a few ad runs, which |
| Traditional print marketing redemption rates from | | | | keyword brought in more subscribers at a lower cost |
| direct mail or newspaper are around 2%-3%. When | | | | per opt-in? This is where you should focus your |
| you integrate mobile you can reach higher redemption | | | | marketing money in the future as the list you are |
| rates from this advertising up to 20% or more in | | | | building is a long term sales machine that will continue |
| cases. | | | | to pay your business every time you send out a |
| Print advertising doesn't build a list of customers. | | | | text blast in the future. |
| Having a list of customers who love your business | | | | Integrating print and mobile marketing is simple to do, |
| and opted-in to receive information are more likely to | | | | increases your effectiveness of your print advertising |
| spend with you in the future and in marketing terms | | | | and is a necessary step to build a mobile marketing |
| we say that "the money is in the list." Mobile | | | | list of loyal customers that will spend money with |
| marketing turns what can be ineffective marketing | | | | you for years to come. |