| 2009 has been the year for Apple's iPhone, and 2010 | | | | have all made jumped on the App store band wagon. |
| will see businesses develop more applications to | | | | Richer Applications |
| enrich their clients experience when consuming their | | | | Over and above other mobile application platforms, |
| products or services. The iPhone has not only | | | | as mentioned above, the iPhone's success no doubt |
| revolutionized the way mobile phones function, but it | | | | has been because of its user interface. It has allowed |
| has changed the way large businesses want to sell | | | | developers, businesses and ultimately consumers to |
| products.iPhones can help businesses in many | | | | have and amazing interactive experience on a mobile |
| different ways but the main two are - they can be | | | | phone. The iPhone's interface has is ground breaking, |
| your business or they can help you business. | | | | we are now seeing computer monitor manufacturers |
| Applets or Apps as they are known can really | | | | adopt and replicate this technology for household |
| enhance the way you offer your products or | | | | PC's and laptops. This has allowed businesses to |
| services below are some key benefits of iPhone and | | | | develop interactive rich, but yet thin applications, |
| mobile applications: | | | | consumers can have the same level of functionality |
| Ease of AccessiPhone and mobile applications enable | | | | as they would do when they logon on to a traditional |
| stakeholders, employees, suppliers and clients to | | | | website. The net result is that more and more |
| access information quickly over the internet whilst | | | | organisations are turning to mobile applications and |
| being remote. Both large and small businesses now | | | | devices such as the iPhone to sell their products and |
| understand the benefits of mobile applications and | | | | services; they see this as an additional revenue |
| how they can be utilised for enhancing business | | | | stream. |
| process. Employee productivity and accountability, | | | | Market Shift |
| eradicating duplication, speeding up information flow, | | | | The power of technology has moved rapidly to the |
| and selling products are just some immediate benefits | | | | palm. As consumers we demand information instantly |
| an organisation can gain. | | | | and we consume it even quicker. Only a few years |
| Growth Market | | | | ago we logged on to the internet via our home PC's |
| The market for iPhone and mobile development is still | | | | now we can log on using our mobile phones from |
| in embryonic stage, it is yet to mature and therefore | | | | practically anywhere in the world. We can access |
| is growing at a phenomenal rate. This growth means | | | | email, watch movies, book hotels/holidays, buy |
| opportunity for businesses as iPhone and mobile | | | | tickets and even meet new people all from our |
| application development are definitely the "flavour of | | | | mobile phone. The iPhone is at the forefront of |
| the month". It has been reported by Apple that over | | | | mobile application development, it has turned |
| 500 million applications were downloaded from the | | | | technology that was once used for business into |
| Apps Store which resulted in over a Billion USD of | | | | technology that is now used by consumers. It is now |
| revenue. | | | | the consumer which is driving and expanding the |
| Other operators in the mobile application space are | | | | boundaries of mobile development. The businesses |
| fiercely trying to compete with Apple iPhone | | | | that recognise are the ones who will be profitable |
| applications. Microsoft Windows Mobile, Blackberry | | | | and rise head and shoulders over their competitors. |
| RIM and Google Android and Symbian - Mainly Nokia, | | | | |