| Mobile advertising has become one of the most | | | | company. Mobile advertising also paves the way for |
| widely used forms of marketing in Asia. The mobile | | | | viral marketing as being short in length, these can be |
| phone revolution has not only changed the way the | | | | easily forwarded among family and friends and this is |
| people interact but also given a birth to one of the | | | | another effective angle to the whole story. |
| most effective advertising model. Few years back, | | | | Bulk SMS are mainly used for brand building and to |
| we all knew that this glitzy device is here to stay but | | | | maintain a constant presence in the minds of the |
| we didn't know it will be used for marketing products | | | | audience regarding a certain product or service. For |
| and services. SMS gateway India is a growing | | | | many companies, mobile advertising has been very |
| phenomenon because most of the Indian marketers | | | | effective and has also delivered great responses |
| have opted for bulk SMS which through this gateway | | | | from the audience. This relatively new marketing |
| reaches faster to the target audience. This low cost | | | | strategy follows a personalized and direct approach |
| and result oriented medium of advertising is | | | | which is quintessential to make any advertising |
| witnessing a huge surge and with facilities like bulk | | | | message successful. It offers a new marketing |
| SMS, it becomes more accessible by the marketers. | | | | technique that a lot of people will find fresh and |
| Another interesting form of mobile advertising is | | | | novel. In India mobile advertising is growing with each |
| cross media advertising. Since short codes are there | | | | passing day and that has called for the SMS gateway |
| to send SMS, the companies can also advertise | | | | India. Through this gateway sending SMS to varied |
| through print or radio stations. If we take into | | | | set of people with varied networks can be sent |
| consideration the number of people using mobile | | | | easily. |
| phones, the marketers can easily recognize the | | | | With the growing demand of smart phones in the |
| potential of this medium. | | | | market, it is expected that by 2013 every second |
| Advertising through mobile phones has revolutionized | | | | phone will be a smart phone and then mobile |
| the advertising world and it has become a very | | | | advertising will be on a different height altogether and |
| powerful tool to execute a well-targeted and | | | | businesses will grow rapidly. Through SMS gateway |
| well-designed marketing campaign. SMS gateway India | | | | India many establishments will be benefited including |
| is a useful means to send messages across the | | | | schools, colleges, professional educational institutions, |
| target audience and the service enables even those | | | | societies, communities, groups, associations and guilds. |
| who do not own mobile phones or SMS enabled | | | | This new wave is the advertising world will sweep |
| phones. Talking in the Indian context, bulk SMS can | | | | the business from other medium of sending |
| be send to inform people about natural disasters like | | | | advertising messages and if this trend continues to |
| hurricane, tornado, earthquake or flood and other | | | | grow, then the day is not far when businesses will |
| important messages to the employees of a | | | | make remarkable profits through mobile advertising. |