| Just like any other segment, visual media and other | | | | They are ideal targets for SMS advertising methods |
| media such as advertising media have started realizing | | | | that are time sensitive. |
| the valuable and powerful opportunities offered by | | | | 4. Most importantly, unlike spam, junk mail and |
| the mobile advertising platform. Advertising and | | | | adverts, business SMS is read by everyone. Media |
| promoting their events, programs and services is vital | | | | organizations like radio and television are now |
| for the survival of any media related company. | | | | leveraging audience participation to generate revenue |
| Mobile marketing including SMS advertising takes | | | | through usage of premium SMS. Advertising firms, |
| products and services to a huge audience base. This | | | | media agencies and brands also send redeemable |
| method takes advantage of people's obsession | | | | vouchers through mobile phones to customers. |
| today with text messaging. The fact that innovative | | | | To make it more simple and convenient, you can use |
| and interesting features are added to mobiles almost | | | | professional services offered by mobile service |
| every day has resulted in continued growth of this | | | | providers to send business and bulk SMS to a huge |
| segment. For any business including media, business | | | | database of potential customers. You can access the |
| SMS, web to SMS, bulk SMS and SMS advertising | | | | provider's 100% web-based interface from |
| offers a host of opportunities and advantages. | | | | anywhere. These platforms are easy to use and |
| 1. With text messaging, it is possible for a media | | | | offer reporting and statistics on usage of platform on |
| company to send out information on events and | | | | a continuous basis. |
| programs to large groups of people in a quick and | | | | Television and radio media stations looking to send |
| convenient manner. This method of advertising is | | | | out adverts, messages, updates and information to a |
| instant and cost effective which is the reason for its | | | | large group of customers you can take the help of |
| growing popularity. | | | | this reliable platform. SMS is used popularly for |
| 2. SMS advertising offers a personal touch to your | | | | television voting and polls and other content services. |
| relationship with potential customers. Even though | | | | Mobile media in future will be made use of by more |
| you send bulk SMS to a lot of people, every individual | | | | and more consumers to tap into shopping, |
| feels you are conveying the message personally to | | | | information news and entertainment. In order to |
| them. This adds that important personal touch making | | | | maintain their competitive edge, brands must gear up |
| this medium one of the most powerful advertising | | | | and roll out effective 360 degree plans for marketing |
| channels. | | | | that includes mobile advertising. |
| 3. Another major advantage that makes it necessary | | | | They will also benefit from creating sites that are |
| for media companies to leverage mobile advertising is | | | | mobile friendly. Mobile applications must be integrated |
| that the message reaches people wherever they | | | | on the sites to make the two way communication |
| are, even if they are on the move. Everyone takes | | | | with potential and prospective customers' user |
| their mobile phone with them wherever they go. | | | | friendly and convenient. |