| With over 20% of all mobile phones expected to | | | | gives leverages the existing content from enterprise |
| become internet-enabled by 2013, smart phones are | | | | content management systems to publish it on |
| becoming the largest new platform for digital content | | | | multiple mobile devices through various channels. This |
| consumption. It is estimated that US businesses will | | | | strategy helps organizations increase ROI on their |
| spend close to $12 billion to develop mobile | | | | existing content platform. Some key approaches for |
| applications by 2012. The necessity for enterprises to | | | | implementing a mobile content delivery platform |
| adopt mobile strategies is becoming more and more | | | | include: |
| evident. Due to the rising demand for quality content | | | | 1. Leveraging existing ECM content |
| on mobility-enabled devices, the mobile content | | | | 2. Publishing across multiple channels and networks |
| delivery platform is rapidly gaining industry share. | | | | 3. Device specific content management and |
| With the mobile device landscape changing by the | | | | distribution |
| day, there are over 8,000 types of mobile phones | | | | 4. Rich content delivery like video recording, static |
| used globally. Each phone comes with unique features | | | | images, GPS, maps, etc. |
| and technology. Adding to the complexity, is the | | | | 5. Streamlined content creation and publishing |
| different smart phone operating systems (OS). | | | | 6. Unified content definition |
| Phones such as iPhone, Android, Symbian, Windows | | | | Mobile Content Delivery Platform: Enterprise Uses |
| Mobile and Blackberry, all have their own application | | | | Organizations are investing in and setting up mobile |
| development platforms. As this scope increases, | | | | practices that provide better, faster and richer |
| enterprises need to make a decision about the | | | | experiences to the customer. This is how they |
| platforms and devices they want to deliver content | | | | implement it: |
| on. | | | | 1. Business to consumer initiatives |
| Best Practices for Mobile Content Delivery Platforms | | | | 2. Business to employee initiatives |
| Although setting up portals may be a cost and | | | | 3. Government to citizen initiatives |
| labor-effective proposition for most companies, they | | | | Ignite provides the industry's most secure and |
| soon realize that managing mobile delivery of content | | | | scalable content delivery solution, enabling enterprises |
| is expensive and requires a lot of time and effort in | | | | to efficiently publish, deliver and manage digital assets |
| the long run. As organizations start building and | | | | from rich media content for software patches and |
| supporting device-specific applications, these costs | | | | virus updates. Ignite's Solution has been deployed to |
| escalate enormously. The cost of content | | | | hundreds of thousands of users around the globe at |
| management also escalates proportionally. | | | | companies like Bank of America, MillerCoors, |
| A unified content delivery platform for mobile devices | | | | Accenture, and Canon. |