| We all know that almost everyone around us, young | | | | the waiter. Better yet, mobile text messaging is a |
| and old, has a mobile phone. As a matter of fact | | | | much lower cost than print and has a higher read |
| some of us even get a bit surprised if someone we | | | | rate than email. |
| interact with does not have a cell phone. Further, | | | | Even though mobile is a hot, new form of |
| most Americans always have their cell on them or | | | | advertising, not all customers will want to receive |
| near by. This alone should be a good enough reason | | | | text messages from merchants. This is why you still |
| for businesses to add mobile to their customer | | | | need alternative lines of communication. Almost all |
| loyalty programs. | | | | SMS delivery services have an opt-in feature in order |
| Mobile marketing can be used in so many ways to | | | | to receive messages. Giving customers a choice to |
| keep customers coming back. These include: mobile | | | | opt-in is very necessary. You do not want to chase |
| coupons, product updates, advertising new product | | | | customers away by adding them to your text list. |
| lines and services, etc... Mobile is the only marketing | | | | Like they say, different strokes for different folks. |
| tool that can instantly and directly reach customers | | | | Some people will prefer email and some mobile text |
| anywhere at anytime. This gives marketers the ability | | | | messages. That's why an effective loyalty program |
| to connect and influence customers at the right time. | | | | will have all the options for all the different |
| For example, a restaurant can instantly send a text | | | | preferences. There is no doubt any business should |
| coupon mid-morning to drive a large lunch crowd in | | | | have a text message line of communication offered |
| the afternoon. The customer will not have to do | | | | to their customers. |
| anything but show up and display the message to | | | | |