| Mobile marketing is a specialised area. | | | | Mobile marketing companies are different to those |
| The companies that have up to now dealt with | | | | that do SEO and pay per click and ad agencies should |
| AdWords on behalf of advertising agencies have all | | | | recognise that fact. Only 70% of homes have a |
| the tools and knowledge about pay per click | | | | computer, just about everybody has a mobile (or |
| AdWords and SEO but suddenly the buzz in the | | | | cellphone) |
| industry is all about mobile marketing and if they | | | | Gartner, Inc. is the world's leading information |
| aren't seen to have the tools and knowledge in this | | | | technology research and advisory company, they |
| area an agency may move all its business elsewhere. | | | | predict that by 2013 mobile phones will have |
| * Where to obtain keywords to short-codes for | | | | overtaken PC's as the most common way to access |
| advertising purposes and keywords to premium rate | | | | the internet. |
| short code numbers for competition purposes in | | | | The key implication is that companies need to ensure |
| order to grow a mobile database | | | | that their websites, portals, and web applications |
| * Having a back-office at their disposal to create and | | | | adequately support mobile devices. To date only a |
| store contacts, break them into different profiles and | | | | small percentage of companies have had their |
| then send them texts of up to 450 characters is | | | | website adapted so it can be viewed properly on all |
| what is required. | | | | phones. |
| * A reminder system onto contacts mobiles, in other | | | | A recent statement from Lorrie Norrington, president |
| words setting a time and date in the future no | | | | of eBay marketplaces. "Mobile is changing the way |
| matter how far ahead for some advertisers is a | | | | people shop this holiday season," eBay buyers and |
| wonderful tool to have | | | | sellers have rapidly embraced mobile commerce this |
| * Being able to provide Bluetooth proximity marketing | | | | year, and this holiday season has been a mobile |
| * Being able to create iPhone apps, not standard | | | | commerce tipping point. Shopping will never be the |
| ones, good ones that will project an excellent | | | | same again." |
| corporate image | | | | Have you checked how your website looks on a |
| * Being able to adapt websites so they can be | | | | mobile phone yet? |
| viewed on all mobile devices | | | | |