| There has been a lot of buzz on the Internet lately | | | | ultimately do your campaigns on your own. |
| about mobile marketing, but it has also raised a lot of | | | | What Do These acronyms Mean? |
| questions...What exactly is it? How do I know if it's | | | | SMS - stands for 'short message service' and is the |
| right for me? How do I get involved? What does | | | | text communication service component of phone, |
| SMS mean - and what's an App? | | | | web or mobile systems. It uses standardized |
| Like any new marketing endeavor, it's important to | | | | communication protocols that allow the exchange of |
| be educated so that you can make the right decision | | | | short text messages between fixed line or mobile |
| for you and your business. So let's take a look at | | | | phone devices. |
| mobile marketing basics by starting with... | | | | MMS - stands for 'multimedia messaging services' and |
| What Exactly Is It? | | | | refers to the ability to eMail and send pictures via |
| The Mobile Marketing Association defines it this way: | | | | mobile devices. |
| "Mobile Marketing is a set of practices that enables | | | | WAP - stands for 'wireless application protocol' and |
| organizations to communicate and engage with their | | | | refers to the wireless web. It is an open international |
| audience in an interactive and relevant manner | | | | standard for the presentation and delivery of wireless |
| through any mobile device or network." | | | | information and telephony services on mobile devices. |
| In other words as an advertiser you would promote | | | | Accessing the Internet from any mobile device is |
| your product to mobile devices instead of mailboxes | | | | typically done via WAP sessions. |
| or email addresses, etc. | | | | Three mobile marketing basics to remember for |
| How Do I Utilize It? | | | | successful advertising are: |
| Generally, mobile advertising is used to increase brand | | | | 1. Offer something, such as a free report or product |
| awareness, generating a customer database, driving | | | | to entice people to sign up to y our list. |
| attendance for events, improving customer loyalty, | | | | 2. Respect your customer's privacy. Only contact |
| and increasing revenues. Once you determine your | | | | them when they want you to. |
| specific goals you'll be able to decide on the best | | | | 3. Make sure your campaign is relevant to the |
| tactics to use for your objectives. | | | | customer you are targeting. |
| As with any type of marketing knowing your target | | | | According to the New Media Institute, although |
| audience is your best tool. You'll need to consistently | | | | mobile advertising is relatively new, the success rate |
| measure your results and refine your campaigns. | | | | has been very good so far. Advertisers are using |
| How Do I Get Started? | | | | wireless marketing to connect with people and are |
| Once your objective is set and your target audience | | | | learning valuable lessons about their segmented |
| defined, the easiest thing to do is to contact a mobile | | | | audiences - not to mention turning great profits. |
| marketing agency. There are many agencies that will | | | | When done the right way your mobile marketing |
| work with small businesses to help create a strategy | | | | campaign can be the magic bullet you've been waiting |
| and plan. An agency can also help in education and | | | | for... |
| guidance through the learning curve so that you can | | | | |