| Mobile marketing is the ability to target, relay an | | | | Mobile marketing by a means of adding a mobile |
| advertisement, or send a message to a specific | | | | version of a company's website can also bring more |
| group of people through a medium such as a portable | | | | sales. Many consumers are using their devices to |
| or mobile device. There are a variety of methods for | | | | make purchases when they are unable to access a |
| mobile marketing. One example of this includes having | | | | desktop computer. Also, if a business utilizes mobile |
| a mobile version of a business' web site. Another | | | | marketing through other means, for example, by |
| example is to target audiences through | | | | promoting their business on other web sites, this can |
| advertisements within their devices. Consumers are | | | | target consumers through location-based advertising. |
| not only using their mobile devices as a method of | | | | What does mobile marketing mean for business |
| communication, but also for browsing the Internet, | | | | owners? According to 2007-2008 research survey |
| gaming, and social networking. | | | | conducted by the Nielsen Company, mobile Internet |
| There are many benefits of mobile phone marketing. | | | | usage is on the rise. If mobile usage continues on a |
| It allows businesses to contact consumers that may | | | | steady or an accelerated incline, businesses can use |
| do a lot of traveling, without having to physically be | | | | this knowledge to their advantage. The data can help |
| in front of a computer. These companies can send | | | | a company anticipate how a population will purchase |
| text messages or e-mail notifications directly to the | | | | or use their devices. |
| consumer. Also, the consumer benefits from mobile | | | | In conclusion, new marketing tactics may bring in |
| marketing, as well. For example, if the business is a | | | | clients that wouldn't normally look to these |
| retail store, can be alerted of sales or sent | | | | businesses for information, services, or products. |
| announcements about special store promotions. With | | | | Mobile marketing can help increase a company's client |
| the customer signing up for these messages | | | | base. It also assists the businesses in finding new |
| voluntarily, the business is already sending | | | | customers without having to use cold-calling tactics, |
| notifications to their target demographic. | | | | or marketing for the wrong demographic. |