Mobile Marketing - Using an SMS Keyword to a Standard Rate Short-Code Number For Advertising

When an advertiser is making a commercial for radiocountries have a computer to say nothing about
or TV they put out a great ad (in their view), spendwhat type of internet connection they have, dial-up
a fortune making and placing it and (unless it is afrustrates so many people, it is still very slow and
branding ad) believe it will get them business. Now Ivideos stop and start.
would like anyone reading this to listen to theHow about the same ad being put out like this:
call-to-action you are being presented with when"Come and check out our beautiful hotel, text
hearing or viewing an ad. Companies should be usingWEDDING to 51111 standard rate text"
an SMS keyword to standard rate text numberIsn't that memorable? Isn't that easily done?
Lets look at an example --- a hotel that specialises inNEARLY EVERYONE HAS A MOBILE (CELL) PHONE,
weddings has a radio ad that goes something like this:doesn't this call-to-action work best?
"Come and check out our beautiful hotel call us nowFurthermore, when a person sends through a text,
on 630-984-7329 or go to our website www etc.an advertiser has captured a number and can now
Now, if you are driving along a road and heard thatcall and SELL to the enquirer --- isn't that far better
or sitting on a chair watching it on TV ---when the adthan sending them to a website to make up their
is over, will you remember the number? Will youown mind about what they see in a website?
remember the website address a few hours laterLike the dot com rush the next big rush will be for
when you sit at your computer? If you do, aren'tSMS keywords to standard rate text numbers for
you likely to check out competitors websites as well?advertising purposes. Have you got yours yet?
Oh, and by the way only 70% of homes in mostBe ahead, followers will be left behind!