| The most successful businesses are able to | | | | forms of media - print, TV, radio, etc. - integrating |
| communicate clearly WHAT they do and HOW they | | | | mobile marketing effectively? |
| do it. Mobile marketing is making this easier, cheaper, | | | | WHEN is it appropriate? When is it going to be the |
| and more effective than ever before. Some | | | | most effective? What tools can you use to schedule |
| consumers love it. Some hate it (or think they will). | | | | mobile messages so that your customers are |
| Love it or hate it, the fact is it is the new 800 pound | | | | minimally interrupted and that you aren't spending all |
| gorilla. It can not be ignored. | | | | your time creating mobile ads and sending text |
| What is most important to business owners is that | | | | messages? |
| they have a basic understanding of the Who, What, | | | | WHERE is it being used? In particular, this mode of |
| When, Where, Why, and How Mobile Marketing can | | | | communication is being used more by people outside |
| be used for business and how it integrates with social | | | | the US than inside. Many people in the world have cell |
| media and other forms of marketing. | | | | phones and don't have computers. Therefore the |
| WHO is using it successfully? What are some | | | | potential reach of mobile marketing is much greater |
| examples of businesses that are succeeding with | | | | than any other form of marketing that has ever |
| mobile? How are small local Main Street businesses | | | | existed. |
| like a sandwich shop, a mega corporation like car | | | | WHY is Mobile important to business owners? What |
| dealers, and solopreneurs like entertainers and real | | | | are some of the statistics of the effectiveness of |
| estate agents using it to make more money? Also, | | | | mobile marketing, the expected dollars that are going |
| WHO are the basic players - service providers, | | | | to be spent there, etc? |
| creative agencies, developers, etc? | | | | HOW does one craft a campaign and integrate it into |
| WHAT are the different types of mobile marketing - | | | | existing marketing efforts? How do you get the best |
| text advertising, geo-search, basic search, display | | | | results with the highest ROI - being clear about what |
| ads, mobile apps, customized ads ala iPad, etc? What | | | | you are offering, following through, making it easy |
| are the differences and why which one is right for | | | | for customers to opt-in and opt-out, using basic |
| me? Which social media platforms using mobile | | | | etiquette, etc? |
| devices to magnify their reach. How are traditional | | | | |