Mobile Marketing - Why 51 Million Smart Phones Have Just Created Unreal New Potential

Mobile marketing has simply exploded and its arrivalfind local businesses that have specials, movie times,
has many at the top computer companies inrestaurants that offer deals etc, more and more
complete disarray.businesses are desperate to figure out how to get
It's hard to even fathom, but as I write this, theretheir messages to them.
are 1.8 billion computers in the world and a staggeringAnd it is the targeting on mobile that is spectacularly
5.3 billion cell phones! And that number is wideningimpressive. If you want to target men, ages 18-24
each and every day.near Kansas City, MO who like gaming, you do it
Of those 5.3 billion cell phones, 51 million of them arethrough mobile. Here is targeting that even your
considered to be "smart phones" with the iPhone andlaptop is not capable of.
the Adroid leading the way.Imagine now that you can reach that young man in
In June 2010, Google announced in Europe thatKansas with an offer to join a gaming service and
desktop computers would be unnecessary by 2013.you can get a click for him for under 10 cents, and
That is a stunning blow to the manufacturers aroundyou suddenly realize the power that is now available
the world. And could there be a bigger wake up callto seriously drive sales.
to everyone involved in marketing?Mobile marketing done right can be one of the most
The reality is that mobile marketing is whereimpressive, most conversion resulting marketing
everything is headed as 97% of people keep theirelement you add to your sales.
phones within 3 feet of them 24 hours a day.If you want to move into a position of ultra targeting
Take a walk into Times Square and you'll see peopleat the lowest cost of acquisition, you need to get
looking not up at the lights but down at their iPhones.into mobile marketing now.
As more and more people head to their phones to