| The sale of smartphones explodes and it was sold | | | | Vendors can leverage this technology to make |
| nearly 120 million in the first half of 2010. The interest | | | | content richer levels and higher interaction. Mobile ads |
| for iPhone, BlackBerry and phones with Android is the | | | | are more entertaining and engaging. There are many |
| number one reason for this major increase. The loser, | | | | unique, cost effective, ways and qualities of mobile |
| so far, has been Microsoft, but the research firm IDC | | | | phones to build a two-way communication with |
| believes it will change. | | | | customers and drive traffic to the line of completion. |
| The all-new Windows Phone 7 is said to represent a | | | | Caused by the growing number of mobile Internet |
| growth of 43.3 percent over the next four years. | | | | users, business owners have more opportunities to |
| Only Android will be ahead with a growth of over 51 | | | | generate additional income and increase brand visibility |
| percent. Surprisingly enough, it seems that Apple will | | | | between mobile subscribers through the optimization |
| lose market share. This also means that Windows | | | | of mobile search. |
| Phone 7 can be as huge as iPhone in the near future. | | | | Mobile Web is becoming easier to access after the |
| Europe has had smartphones for years and the sales | | | | introduction of the iPhone and Android. Nowadays, |
| of such devices are exploding in USA. Oceania and | | | | smartphones are getting the market to generate |
| India will also gain more and more smartphone users. | | | | revenues through mobile advertising. Popular brands |
| Cellular subscriber base in India is expected to | | | | are also in position with their mobile web sites to |
| contend 1,159,000,000 by the end of 2013, making it | | | | capture market share in mobile services for a higher |
| the largest mobile market in the world. The Russian | | | | profit. Mobile SEO will also become a fashion trend in |
| mobile market will have 247 million subscribers in 2014. | | | | the search industry, as the one we are facing in |
| Users of the richest in Africa have already opted for | | | | Internet marketing services. |
| smartphones. Blackberry and iPhone are seen almost | | | | Google, Yahoo, Windows Live and AOL are popular |
| everywhere you go on the continent, and arguably | | | | mobile search engines. Google dominates the search |
| the Android phones will follow. | | | | engines for mobile marketing and leaves only bits and |
| In 2008, the mobile telecommunications sector in | | | | pieces for other mobile search engines. People tend |
| China really made some significant paces. The main | | | | to use Google for mobile search, because they use |
| brands, however, still didn't put the mobile into the | | | | Google for web search. |
| marketing mix. In 2009 this all changed. Branded and | | | | When you realize - in addition to the above |
| SME advertisers eventually realized that the phone is | | | | mentioned - both Google and Apple are shifting focus |
| a great marketing vehicle, and began to shift the | | | | and are going mobile...you should also realize that it's |
| way of using the budget. 200 million, new, handheld | | | | time for you to look in the same direction or...be left |
| devices were sold in China in 2009. | | | | behind. |