| Here are several Frequently Asked | | | | a "Set and Forget" program which pretty much runs |
| Questions regarding mobile text marketing. | | | | itself. |
| Q: "How can I use this service since I never use | | | | Q: "Can customers reuse the same coupon?" |
| coupons for my business?" | | | | A: That's up to you! If you don't want them to, we |
| A: That's ok. The service can be used for | | | | recommend you put an early expiration dateon the |
| announcements like "join us for Monday night | | | | coupon. |
| football" or "Mothers day reservations are now being | | | | Q: "Can customers share coupons with their friends? |
| accepted" or "New menu items." Since text | | | | " |
| messages are delivered and read within minutes you | | | | A: That's up to you! If you don't want them to |
| can even remind customers to stop by on the way | | | | share, you can put an early expiration date on the |
| home. | | | | coupon. |
| Q: "Can this work with my email?" | | | | Q: "Why is this a good way to advertise?" |
| A: Yes, it is very complementary to email. Your | | | | A: There are many reasons. Let us give you two. |
| provider will provide a "sign up" link for your email or | | | | First, your offers are delivered and read quickly. Most |
| web site. Then customers who receive your email or | | | | text messages are read within 5 minutes of being |
| visit your web site can easily sign up for the text | | | | sent. Unlike the newspaper or direct mail, you don't |
| program. | | | | need to wait for it to be printed then delivered. So, if |
| Q: "Is this spam?" | | | | you're having a slow day, you can quickly send out a |
| A: Mobile marketing is a regulated industry. Providers | | | | coupon to encourage customers to come in. The |
| adhere to strict guidelines established by the cell | | | | second reason is your customers don't have to clip |
| phone companies. The customer can easily "opt out" | | | | your paper offers or remember to bring them. |
| andnot receive any more messages. | | | | Everyone remembers to bring their phone! |
| Q: "How often should I send offers?" | | | | Q: "Will my customers be charged?" |
| A: That depends on your product and service. | | | | A: Most customers who sign up for these types of |
| recommendations say you should send approximately | | | | services have text message plans and won't be |
| two messages per month but no more than one | | | | charged for receiving your offers. |
| offer per week. | | | | Q: "Why can't I just compile a list of customers |
| Q: "How many people will respond?" | | | | myself and send out coupons on my phone - I don't |
| A: That depends on your product and service. Its | | | | need a mobile advertising company." |
| recommended you send approximately twomessages | | | | A: Well, first you would be breaking the law. All text |
| per month but no more than one offerper week. | | | | message marketing on cell phones must be |
| Q: "I'm not technical." | | | | conducted through an authorized company. |
| A: That's O.K, it is very easy, many companies offer | | | | |