| As a mobile affiliate and marketer, you can get | | | | submissions.iPhone Applications: All of the free iPhone |
| mobile traffic in a variety of ways. The most | | | | apps out there have got to make money somehow. |
| far-reaching of all mobile traffic methods is text | | | | Giving away free iPhone applications is a viable |
| messaging. Almost everyone with a cell phone has | | | | method of getting mobile traffic. If your application is |
| the capability to receive text messages built into their | | | | fun or useful, the user will keep coming back to it. An |
| phone. That's over 4.6 billion people! In addition to | | | | example of monetizing this traffic is visible in the bar |
| SMS traffic is mobile web traffic. Traffic sources on | | | | code scanners by ShopSavvy or Redlaser. When |
| mobile web include websites, the pay-per-click (PPC) | | | | users scan a DSLR camera at Best Buy, the app |
| advertisements shown on these mobile websites, and | | | | automatically searches online for the best deal on |
| smart phone applications. Here is a more detailed list | | | | that particular item. If the user decides to buy that |
| of some potential sources: | | | | camera online versus at Best Buy, ShopSavvy (the |
| SMS Queries: Price and coupon query advertisers | | | | affiliate) will receive a commission. |
| such as Text-Savings provide a portal to mobile | | | | Mobile Websites: The community of mobile web |
| traffic by allowing companies to advertise their | | | | users is growing, and there are ways to reach them |
| product and service deals through their networks. | | | | by offering a mobile website. Assuming that you |
| When the consumer sends a query to Text-Savings' | | | | already have a presence on the mobile web, the |
| short-code number, they will receive free, targeted | | | | next step is pushing traffic to your site. The mobile |
| information right on their phones. The conversion for | | | | web in general is very similar to the traditional web, |
| this type of traffic will be major compared to other | | | | and you will have to use search engine optimization |
| forms of traffic. | | | | just as on the regular web to get your website |
| SMS Opt-In Lists: Another method of exploiting text | | | | indexed. This includes creating a site map that search |
| messaging (SMS) for mobile marketing is building an | | | | engines can crawl, having good quality and keyword |
| opt-in list. When you have people interested in | | | | rich content, and placing backlinks in mobile directories. |
| staying up-to-date with your company, start | | | | Pay-Per-Click: Finally, a traffic source that many |
| collecting their phone numbers! A large number of | | | | advertisers can easily incorporate into their marketing |
| customers will be happy to give their phone number | | | | efforts is mobile pay-per-click. The leaders in this |
| out if coupon incentives are offered periodically. Also, | | | | segment are AdMob and Google Mobile Ads. For a |
| you will be able to send out offers as well as | | | | publisher, getting started with PPC is as easy as |
| company news to clients who want your products. | | | | registering for the service and adding some code to |
| Having an opt-in list of phone numbers will guarantee | | | | your site. After this, anytime someone is interested in |
| you more visibility than email, since the phone will | | | | an advertisement that appears at the top or bottom |
| alert the user as soon as the text message is | | | | of the screen, their click-through will bring you cash |
| received. You can go about building an SMS opt-in list | | | | each time. For an advertiser, these services will let |
| by having users send a text message to your | | | | you promote your product or mobile site over the |
| short-code number or by collecting them the | | | | vast network of other mobile websites. |
| old-fashioned way; through online applications | | | | |