| Coupons offered by digital means are beginning to | | | | who use coupons have switched to digital only. |
| make a noticeable dent on traditional paper coupons, | | | | Interestingly, digital coupons seem to attract new |
| such as those in newspapers, direct mail and flyers. | | | | buyers: over half of the digital coupons redeemed |
| In 2009, overall coupon use increased by 27%. This | | | | were used by shoppers who were trying a product |
| was the first time in seven years that the | | | | for the first time. When you're looking at paper |
| redemption rate of coupons rose, and companies | | | | coupons, the first-time buyer drops by 20 percent. |
| responded by issuing even more. The reason behind | | | | More figures of interest to mobile marketing planners |
| the growth is an economy that remains sluggish and | | | | are by way of ABI Research which reports that |
| recessionary. Text marketing campaigns that make it | | | | digital coupons have a higher rate of redemption than |
| easy for their cash-strapped opt-in lists to access | | | | traditional coupons, ranging from as low as 5 percent |
| money-saving digital coupons will likely experience not | | | | and going as high as 40 percent on great deals that |
| only a healthy response rate, but also a boost in | | | | are also highly targeted, but with the average |
| customer loyalty and traffic. | | | | hovering around half that. Comparatively speaking, |
| There are clearinghouse sites that gather coupons in | | | | digital coupons are redeemed at a rate 10 times |
| one place for convenience purposes, but it still means | | | | better than that of paper coupons. |
| a buyer needs to search for a specific brand name | | | | It's not surprising then that digital coupons are |
| coupon or a product-specific coupon. A text | | | | experiencing bounding growth. Kantar Media reports |
| marketing message to opt-in customers, on the | | | | that there was an 84 percent increase in the number |
| other hand, is already targeted to buyers who have | | | | of digital coupons available in the first half of 2010 |
| confirmed their interest in a company and its | | | | over the same time a year ago, and these coupons |
| products or services. | | | | are being issued by marketers across all sectors of |
| Digital coupons save consumers time (no more | | | | goods and services. According to Borrell Associates, |
| flipping through newspapers) and those that are sent | | | | mobile coupon growth will be up to $2.4 billion by |
| directly by an SMS message are even more | | | | 2013. |
| convenient for the customer. A Knowledge Networks | | | | Full source articles, click on the links below. |
| study shows that nearly one third of all shoppers | | | | |