| Recent statistics have revealed that there has been | | | | corrections that can save the product from becoming |
| a massive spurt in the sale of mobile phones in India. | | | | an also ran in the market. This type of service is also |
| Before liberalization consumers in India were starved | | | | used to gauge the mood of the customers, helping |
| of communication means because of the absence of | | | | the company to judge whether the product is viable |
| easily available technology. However, after | | | | in the current market scenario or not. Such services |
| liberalization there was a profusion of mobile | | | | use short codes like 57333, 56767 and 58888 to get |
| technology in India due to several foreign mobile | | | | a response from the customer. |
| operators setting shop in India. Soon the ubiquitous | | | | Bulk SMS Service can be used in the following |
| mobile phone was everywhere, outstripping the sales | | | | scenarios- |
| of Television Sets, Laptops and desktop computers. | | | | It can be used to telling effect during marketing |
| The profusion of mobile technology among the | | | | campaigns, helping the company to gauge the mood |
| masses has led to newer marketing techniques. Bulk | | | | of the market |
| SMS Service is one of these methods that help the | | | | The service can be used for voting and |
| company to get their message across in the | | | | customer feedback and the result can be fed into a |
| cheapest and most efficient manner possible. This | | | | computer to generate reports. |
| made perfect sense for small businesses, as they | | | | The results can be programmed in a manner so |
| were able to compete with the big boys without | | | | that the results show up directly on the client's |
| spending huge amounts of money in add spends and | | | | website or it can be fed into software to generate |
| marketing campaigns. | | | | reports. |
| The advantage of this type of service is that it can | | | | It allows the user to generate auto responders |
| be sent over any type of medium without any | | | | that can be programmed to go directly the clients |
| complications. The Bulk SMS Gateway is the | | | | email address after the execution of an event. |
| technology that makes this possible, enabling the user | | | | The auto responders can be customized in a |
| to send emails to a phone client or vice versa. Many | | | | manner that can ask the client for more information |
| software companies provided SMS Gateway API | | | | after the execution of an event. This service can be |
| that helps the customer to send SMS messages over | | | | programmed in a manner that allows the user to |
| the internet to a mobile phone. | | | | send the auto responders at separate intervals of |
| In the modern world it becomes very important for | | | | time. |
| the company to receive a steady stream of inputs in | | | | Such services often include a control panel that |
| order to get the best out of the product. Many | | | | helps to check SMS's and manage auto-responders. |
| times these inputs can be used to make mid course | | | | |