Profusion of Mobile Technology

Recent statistics have revealed that there has beencorrections that can save the product from becoming
a massive spurt in the sale of mobile phones in India.an also ran in the market. This type of service is also
Before liberalization consumers in India were starvedused to gauge the mood of the customers, helping
of communication means because of the absence ofthe company to judge whether the product is viable
easily available technology. However, afterin the current market scenario or not. Such services
liberalization there was a profusion of mobileuse short codes like 57333, 56767 and 58888 to get
technology in India due to several foreign mobilea response from the customer.
operators setting shop in India. Soon the ubiquitousBulk SMS Service can be used in the following
mobile phone was everywhere, outstripping the salesscenarios-
of Television Sets, Laptops and desktop computers.• It can be used to telling effect during marketing
The profusion of mobile technology among thecampaigns, helping the company to gauge the mood
masses has led to newer marketing techniques. Bulkof the market
SMS Service is one of these methods that help the• The service can be used for voting and
company to get their message across in thecustomer feedback and the result can be fed into a
cheapest and most efficient manner possible. Thiscomputer to generate reports.
made perfect sense for small businesses, as they• The results can be programmed in a manner so
were able to compete with the big boys withoutthat the results show up directly on the client's
spending huge amounts of money in add spends andwebsite or it can be fed into software to generate
marketing campaigns.reports.
The advantage of this type of service is that it can• It allows the user to generate auto responders
be sent over any type of medium without anythat can be programmed to go directly the clients
complications. The Bulk SMS Gateway is theemail address after the execution of an event.
technology that makes this possible, enabling the user• The auto responders can be customized in a
to send emails to a phone client or vice versa. Manymanner that can ask the client for more information
software companies provided SMS Gateway APIafter the execution of an event. This service can be
that helps the customer to send SMS messages overprogrammed in a manner that allows the user to
the internet to a mobile phone.send the auto responders at separate intervals of
In the modern world it becomes very important fortime.
the company to receive a steady stream of inputs in• Such services often include a control panel that
order to get the best out of the product. Manyhelps to check SMS's and manage auto-responders.
times these inputs can be used to make mid course