| In this fast changing world there are numerous | | | | as an alternative in mobile marketing. Here the |
| marketing strategies. One among the top is the | | | | methodology adopted is to send the company's |
| mobile marketing strategy. Nowadays every individual | | | | message to a large group of people. Those who |
| has a mobile phone with him. Therefore it is a | | | | require the company's product or service will get in |
| strategy that can reach a large number of people | | | | touch with the company on seeing their messages. |
| and its cost effectiveness and direct contact to | | | | As always there is a down side to this method too. |
| prospective clients (customers) has propelled it to be | | | | The frequent calls and messages may annoy the |
| the most preferred mode of advertising by almost all | | | | recipients and in turn lead to undesired complications. |
| companies. | | | | The mobile users can use the do not disturb options |
| Promotional Calls: | | | | and register their numbers to the national do not |
| Promotional calls are a technique that involves direct | | | | disturb directory. This will eliminate most of the |
| calling by telemarketing executives of the concerned | | | | marketing calls and messages. |
| company to prospective and existing clients. The | | | | Cutting out relations with an existing company should |
| executive calls the customer (prospective customer) | | | | be done by informing them directly. The companies |
| and explains about the products or services that are | | | | too have to be alert as calling to do not disturb |
| being offered by their company. A good sales pitch | | | | registered numbers can lead to users suing the |
| can often bring the desired result, a sale. | | | | company. |
| Service Messages: | | | | Overall intelligent, conservative usage is the way to |
| Service messages are another technique that is used | | | | go. |