| Today, there are many mobile marketing and text | | | | here's a quick look at the potential benefits to your |
| messaging software companies out there to choose | | | | business divided into two parts; Customer |
| from. Not surprisingly, most all of these companies | | | | Effectiveness Model and Business Operations Model. |
| have about the same type of offering. Most include | | | | Customer Results: |
| easy to use online software for creating a successful | | | | Increase customer base |
| mobile marketing campaign, a trial offer and monthly | | | | Engage customers and provide interactivity with |
| service rates and per message fees relatively in line | | | | your business |
| with each other. | | | | Build your brand and create a viral marketing |
| But many seem to be missing one significant | | | | opportunity |
| element... | | | | Customers are seeking Text Message coupons |
| You see, business owners, managers and advertising | | | | and demand is growing |
| department heads are unfamiliar with mobile | | | | Customers almost always have their cell phone |
| marketing. Many have heard of it and are familiar to | | | | with them resulting in one-to-one marketing |
| the extent of seeing mobile text messaging | | | | Text Messages are highly responsive marketing |
| requested for voting on popular TV programs and | | | | with over 90% message read rate. |
| inside famous soft drink bottle caps. They may have | | | | Mobile coupons have been shown to increase |
| read in the news how mobile marketing has doubled | | | | response 5-7x over online and printed coupons |
| its presence in the past year and a half or that it is | | | | SMS is more versatile and gets better message |
| an operational way to reach over 280 Million mobile | | | | response rates (15-30%) over Internet advertising |
| subscribers in the US. These marketers are quite | | | | Business Results: |
| eager to get their company brand in front of | | | | Increased Revenue |
| prospects and into their mobile devices, but they | | | | Advertising tracking and testing |
| simply don't know where to begin. Many small | | | | Direct communication to each subscriber on your |
| businesses have yet to adopt the real power of the | | | | mobile membership list |
| World Wide Web in their local marketing endeavors, | | | | Extremely effective immediate response |
| let alone have the proficiency to jump into the | | | | mechanism to boost business on slower traffic days |
| newfangled landscape of Mobile. They need to get | | | | and times. |
| comfortable and have a step by step system that | | | | As your customer membership list builds you can |
| will not only affect their mobile marketing, but | | | | reduce traditional advertising expenditure |
| potentially streamline and put new life into their | | | | Become more interactive with clients, |
| current marketing plan over all. The leading factor | | | | technologically relevant and make more money. |
| that will capably benefit both the mobile marketing | | | | Create Buzz around your brand by having a |
| companies and the business managers that wish to | | | | unique advertising approach |
| utilize them is education and turn-key strategies. | | | | Mobile marketing is here to stay and there's never |
| In Mobile Marketing the top text messaging | | | | been a better time to take note of how effective it |
| companies of the future will provide the "HOW". | | | | could be for your business' bottom line. Every day, |
| By offering a robust introduction, viability indicators, | | | | more and more competitors come into the mobile |
| recognized strategies, promotional tools and a | | | | space and the opportunity for a first mover |
| detailed system for implementing and maintaining an | | | | advantage will diminish. Businesses that choose to act |
| efficient campaign, a complete mobile marketing | | | | now, rather than sit on the sidelines, will have an |
| package or BLUEPRINT will deliver results. | | | | upper hand and become definitive leaders in their |
| For those of you who are just getting a first glimpse | | | | regional marketplace. |
| at the impact of mobile text message marketing, | | | | |