| Due to the rising popularity of robust smart phones, | | | | offering use of the service to homeowners |
| real estate agents who utilize text messaging | | | | attempting to sell their home on their own, this could |
| systems can benefit, substantially, from an exposure | | | | benefit in several ways: |
| and lead generation perspective. On a "for sale" sign, | | | | Build Relationships with FSBO Homeowners |
| your text messaging code can help you share | | | | By offering to share your lead generation service for |
| information about properties with people that pass | | | | free with FSBO homeowners who don't have the |
| by through a message that sends out detailed | | | | benefit of marketing and exposure offered by a real |
| property specs and photos. Chances are that the | | | | estate agent, you can build a relationship that results |
| vast majority of passers by who notice a property | | | | in business and / or referrals. For example, if the |
| you've listed will have a cell phone and by texting the | | | | homeowner that is trying to sell without a realtor is |
| system right then and there, they can quickly receive | | | | unable to sell the property on their own, they may |
| detailed listing information on a home. As soon as | | | | turn to you for assistance later on. It costs you |
| they do, you've gotten a lead that you can follow up | | | | nothing to share your service with the homeowner |
| with on that property or another listing. Did you | | | | and in the meantime, if people text for info on the |
| know that this could also work to your advantage | | | | FSBO property and they don't buy it, they become a |
| with FSBO (for sale by owner) properties? Read on | | | | lead for you. |
| to learn how. | | | | Branding |
| Many realtors have realized the potential benefits of | | | | Increased exposure in your area is always good, |
| marketing through mobile messaging. By subscribing | | | | especially if you're focused on a community that is |
| to a real estate industry messaging service, you can | | | | highly competitive. People who get text messages |
| market to people via their cell phones. Not only can | | | | from properties on your subscription will learn about |
| this tool help you market through properties that you | | | | you. And, they may or may not choose to look at |
| are listing but you can also extend this ability to help | | | | that FSBO property but even if they do, they may |
| you market through properties that you're not listing. | | | | also want to look at other neighborhood listings (that |
| Any realtor that sees a FSBO sign can take that as | | | | are listed by you). And, if the lead doesn't already |
| an opportunity to build their brand and get new leads | | | | have a buyer's agent, this is an opportunity for you |
| as well. Approach the homeowner and position the | | | | to extend your services. |
| messaging service as a free and valuable marketing | | | | Lead capture possibilities of real estate text |
| tool and you could both benefit. | | | | messaging are substantial. By utilizing this service and |
| If you already use real estate text messaging | | | | by offering use of your service as a free marketing |
| services, you know that it can help you capture new | | | | tool to local homeowners, you can increase your |
| buyer leads. But did you know that you can also use | | | | exposure, build relationships, and sell more homes. |
| your account on more than just your own listings? By | | | | |