| SMS short codes consist of 5 or 6 digit numbers such | | | | and api. |
| as 70777. They are great mobile marketing tools for | | | | You can also use a short code to assist customers in |
| generating earnings and leads for your business. A | | | | locating your store or branch. It's as simple as the |
| means of generating leads with SMS is to make | | | | customers texting in their postcodes to receive auto |
| request to people and ask them to send a keyword | | | | response with details of your business nearest store, |
| via SMS to your shared or dedicated short code. | | | | as well as the phone number. |
| Subsequently, you can do a follow-up immediately | | | | A mobile marketing company can help you achieve a |
| using an auto-responder; you can also decide to | | | | setup with a shared short code as soon as possible. |
| postpone the follow-up. Subsequently, when SMS is | | | | With the necessary set up, you can also receive |
| sent to you by a prospect, the number is saved | | | | incoming SMS email notifications. It is also possible to |
| automatically for follow-up in the future. | | | | store your incoming texts and incorporate date, time |
| You may employ the short code for use as a | | | | and phone number in the record. Importation and |
| brochure request service. This will allow prospects to | | | | exportation of records is also achieved quickly and |
| send their email addresses via SMS; then, they will be | | | | easily. |
| sent an automatic "thank you" message, | | | | Guidelines for Compliance with Short Code Programs |
| accompanied by an email with your brochure included. | | | | • It is obligatory for consumers to opt-in to a |
| The recipients will make out time and go through the | | | | short code program using their mobile device; this is |
| brochure. | | | | the lone condition on which messages could be sent |
| Marketers also purchase short codes to be used for | | | | to them. |
| text 2 win competitions and voting contests; the | | | | • Confirmation of intention for subscription to a |
| purpose is to generate mobile phone numbers that | | | | fee-charging short code program by consumers must |
| will be used for future business promotion and | | | | be specified; this is accomplished by saying ‘yes' |
| marketing activities. Revenue is also earned with the | | | | in the reply message to a welcome message. |
| purchased short codes. | | | | • Every alert service or subscription that intends |
| There is so much you can achieve with SMS short | | | | having regular or recurring messages is obligated to |
| codes. You can have paid content delivered to your | | | | create a compliant-opt-in confirmation message. |
| client with Premium SMS short codes. The popular | | | | • There's also specification on what the |
| ones include videos, ringtones, wallpapers, games, | | | | confirmation message will contain; it includes name of |
| ringtones and audio. For those involved in charitable | | | | the content provider, description of the program, the |
| activities, money can be raised for such purpose by | | | | planned frequency of alerts, and guidelines on how to |
| receiving donations from donors via short code. The | | | | opt-out from the service or obtain assistance. The |
| setting up of this can be done via the SMS gateway | | | | message must also contain the rate/cost disclosure. |