| Text message marketing is gaining in popularity every | | | | their website link so that patients have the option of |
| year and that makes perfect sense considering: | | | | downloading and printing necessary paperwork to |
| - 90% of all marketing emails are NOT opened by | | | | complete it prior to their visit to save time. |
| the recipient. | | | | Schools, Churches, Nightclubs, Lawyers, Stores, |
| - 86% of all Americans own a cell phone | | | | Bands, Spas, Organizations and more can benefit |
| - 97% of all text messages are opened | | | | from using SMS text marketing to stay in touch and |
| - 83% of all text messages are opened within an | | | | communicate valuable information to those that want |
| hour. | | | | it. |
| SMS text marketing was a no-brainer for companies | | | | Your Audience Opts-In |
| like: Walgreens, MacDonalds, Ford, Hilton Hotel Group, | | | | One of the most important elements about using |
| Pepsi and Dunkin Donuts who have used SMS mobile | | | | SMS text marketing for your audience is that your |
| media to offer coupons, a Super Bowl promotion and | | | | audience requests to be included by sending a text |
| special offers. | | | | message to a keyword that you've selected. |
| But what about smaller businesses? Can SMS text | | | | For example if I was in a band, I'd simply ask my |
| marketing benefit single-location businesses, multiple | | | | fans to text in my keyword to a number I provide |
| location businesses and even healthcare providers? | | | | that goes to my SMS text marketing company so |
| The answer is absolutely with a capital "A." | | | | they could get my updates. Fans would be asked to |
| SMS text marketing can be used in hundreds of | | | | text in the keyword to a number code that's easy |
| ways to stay connected to your attentive audience. | | | | to remember like 90210. |
| Here are some ideas on how SMS text marketing | | | | I.E. "Text in the word "Jordan" to 90210 to subscribe |
| can be put to good use: | | | | to our updates and to register for a chance to win |
| Restaurant Owners could send out text coupons | | | | our $1,000 tour package!" |
| such as discounts for dinner, nightly specials, and | | | | The keyword and the text number can be |
| even quick limited-time offers during any slow times | | | | announced through a sign or banner in your business, |
| the restaurant may be having. | | | | a website announcement, face-to-face, on social |
| Real Estate Agents could send out SMS text | | | | networking sites and anyway that you communicate |
| marketing messages about new listings, price | | | | with your audience now. |
| reductions on current listings and open houses. | | | | By now you should have a good idea about how |
| Doctors Offices could send appointment reminders, | | | | your business can benefit from SMS text marketing. |
| health tips, a welcome message to new patients, and | | | | |