| This era experiences the effectiveness of new and | | | | Informing customers of new product launches using |
| more improved technologies in all sectors of life. | | | | SMS are very common now. Bulk SMS gives them |
| Television, internet, phones etc increased the pace of | | | | ability to inform all their clients at one shot. This |
| life rhythm. It increased the knowledge of people and | | | | saves lot of time and money when compared to |
| decreased the distance. More than personal purposes, | | | | other traditional mode of communication. Moreover, it |
| contemporary technologies are used for corporate | | | | leaves more impact on customers compared to |
| enhancements. In latest techniques, SMS stand out in | | | | traditional marketing modes like television, newspaper, |
| crowd because of its unique features and exclusive | | | | internet, etc. because SMS easily and effectively |
| specialties. Without any financial criteria, any business | | | | captivates the attention. |
| organization whether it is big or small can use SMS as | | | | Sending quick notifications to customers using SMS |
| a major promotional tool. More than big firms, small | | | | It is the unique and exclusive feature of SMS that it |
| business organizations make use of SMS to enhance | | | | can send alerts to customers quickly & cost |
| their brand popularity. | | | | effectively. Businesses are sending thank notes to |
| How small organizations use SMS for marketing? | | | | their customers on placing orders, or making |
| It is the bulk SMS which conquered the hearts of | | | | payments. Even, many businesses using SMS to give |
| small business people as an effective promotional | | | | notifications like service expiry notification, price |
| tool. SMS is an advanced feature in mobile phones | | | | updates notification, payment dues, etc. Sending |
| used to inform and communicate data and | | | | complimentary SMS on birthday to the clients is very |
| information with any number of people. Small | | | | common among businesses. |
| businesses people take advantage of this feature to | | | | This is how they define level of high business service. |
| send bulk promotional SMS to potential customers. | | | | SMS allows businesses to keep their clients informed. |
| Unlike direct calls, it works more effectively and | | | | Sending bulk SMS doesn't costs much like calling each |
| efficiently. If your sales person make a direct call to a | | | | client individually, or sending email to all of them. |
| customer to let him/her know about the recent | | | | Moreover, it is very rare that people deletes SMS |
| product launches or offers, can you assure that the | | | | without reading it. So each SMS sent will get noticed, |
| recipient is in a good situation to attend the call? Your | | | | and helps businesses stay in touch of their clients. |
| call may create disturbance to their privacy or may | | | | Apart from above mentioned uses, bulk SMS |
| irritate their mindset. But the time sensitive, silent | | | | services can also be used to send payment alerts, |
| features of SMS alert recipients without interrupting | | | | thank you messages, etc. If you are a person with a |
| them. | | | | small and developing organization, give it a vibrant |
| Businesses informs customers using SMS on new | | | | impact via Bulk SMS service. |
| product launch | | | | |