| (1) There was never before such a powerful way of | | | | meaningful message. Therefore, it is advised that the |
| reaching customers on personal basis. Messages are | | | | text message should not be more than 160 |
| directly delivered to the mobile phones of the | | | | characters in order to convey a message effectively |
| customers so that they should know about the | | | | and quickly. |
| products as well as service offered by the company. | | | | (5) SMS texting is inexpensive and highly effective. |
| 70% of the total population carries a cell phone and | | | | Many of the text message advertising agencies ask |
| there are near about in the United States when | | | | for a minimal amount for setting a campaign and |
| compared to television and computers. | | | | administration. |
| (2) SMS advertising helps in conveying messages | | | | (6) It is highly interactive and allows the potential |
| instantaneously. An advertiser does no have to wait | | | | buyer to respond to the message as and when he |
| for the advertisements produced as well as placed. | | | | receives the message. Such an interactive nature |
| And even the text messaging is sent in the fractions | | | | make it the most engaging mediums that is available |
| of seconds to the prospective buyers. | | | | (7) Text Message Advertising has a powerful |
| (3) The advertiser has to pay for messages that | | | | database. |
| reach the customers. SMS advertising is completely | | | | (8) SMS advertising gives a cutting edge to other |
| permission-based. That is, the customers that are | | | | advertising means. |
| willing to hear what you want to convey and are | | | | Rapide is a leader in providing mobile communication |
| likely to buy what is offered by you will give allow | | | | services and application solutions for mobile marketing |
| you to talk to them. Additionally, an advertiser has to | | | | and SMS advertising So whether your bulk SMS |
| pay for the messages sent to the particular parties. | | | | requirements are for huge volumes of automated |
| (4) Text message sent for advertising purpose is | | | | SMS messages or whether you are looking to carry |
| generally short and specific. In such a fast moving & | | | | out bulk SMS marketing campaigns, Rapide can help. |
| competitive world, the prospect expects a | | | | |