| Many marketing experts are of the opinion that the | | | | when launched in bulk serves as an affordable option |
| future of local and region based marketing will be on | | | | for the companies as with fewer resources, more |
| the mobile web. In India mobile market is growing at | | | | people can be targeted. |
| a fast pace and this has opened a new frontier of | | | | Advertising through SMS is easy to use as it requires |
| marketing through SMS advertising. Many companies | | | | a short code to generate subscriptions and bulk SMS |
| are already taking advantage of growing number of | | | | India services charge you very little. Being a two-way |
| mobile users to send across the marketing messages | | | | interaction, SMS advertising is the most preferred of |
| in the most cost-effective and efficient manner. Bulk | | | | all the tools of marketing as it allows the company to |
| SMS service allows the companies to create a | | | | engage with the prospective customers. According to |
| database so that messages reach out to the wider | | | | the data, of the $450 billion global advertising |
| audience in quickest possible time. | | | | industry, mobile media was worth $2.2 billion in 2007 |
| With an ever growing population of mobile phone | | | | and in 2009 it jumped to $8 billion. Advertising |
| users in India, marketers are tapping the potential of | | | | through mobile phone can be done in three ways |
| mobile phones to reach out to the masses. Through | | | | including SMS, MMS and mobile games. With the |
| bulk SMS India service companies can promote their | | | | emergence of the technologically advanced mobile |
| business and send reminder messages, scheduled | | | | phones in the market, other marketing options will |
| alert messages and also maintain a calendar for | | | | also pop up. |
| personal and professional events. SMS advertising | | | | |