SMS - Increasing Level of Customer Service in Bank & Financial Industry

Nowadays, mobile messaging is being used in financialaccount
industries like banking and insurance. High convenience- Request to suspend existing ATM card or credit
and right reach out of SMS gained the love andcard
preference of financial industry. Other than to inform- To deactivate debit or credit card when it is lost or
customer on latest arrivals and offers, SMS is alsothe PIN has become known to another person
used to alert people on several other matters in- Enquire foreign currency exchange rates
financial sector. Though majority of people have- Enquire fixed deposit interest rates
access to internet and emails, demand of mobileSMS gateway providers offer a good quality of
phones doesn't go down. It is because of itsservices for banks and other financial institutions. SMS
matchless convenience and as such people will keepbanking software solutions render a robust control
phone with them throughout the day.ambiance and scalable and flexible working
How banks get benefited from bulk SMS services?environment. With unmatched comfort and unique
SMS banking, a new and more improved technologyconvenience, SMS banking has become the most
used by banks to inform customers about new planspreferred technology by both customers and bankers
and policies. This service allows banks to operatefor providing and enjoying services. It added plus to
certain banking services over the mobile phones viathe relationship of customer and the banker. SMS
SMS messaging. Mostly SMS messaging is used forbanking let banking people to directly influence the
two types of messages; push messages and pulldecisions and help customers in financial matters.
messages.Arrival of SMS banking reduced the volume of visit
Push messages: These are the messages send outby customers to bank. You won't need to bear the
by the bank to customers' mobile phones withoutrush and hectic atmosphere of banks to carry out
any request from customer end. Generally thesefinancial matters. While sitting in a convenient place
messages involve contents alerting customers anyou can mange your bank account transactions.
event which occur in customer's bank account.How insurance companies take advantage of mobile
Typical push message by banks includes:messaging?
- Report of account balanceIt is the time of booming of insurance companies
- Credit details to the accountaround the world. Thousands of insurance companies
- Execution of a standing ordertargeting the same population round the globe. It
- Payment of cheque issued on the bank accountbecame vital for an insurance company to stay
- Bulk amount of withdrawals on the accountunique and exclusive in offerings and policies and
- Large withdrawals via ATM or EFTPOS using debitprovide hassle free services. In such a competitive
cardstage and higher pressure, it is essential for an
- Large volume of money spent via credit cardinsurance company to adopt newer and more
- Purchasing or payment to another country usingimproved technologies to make each operation
credit cardeffective and cost efficient. Here comes the
- One-time pass word and certificationimportance of SMS messaging in insurance filed! SMS
Pull messages: These are the messages made by themessaging facilitates insurance companies to develop
banks upon the request of customers. Customershigher leads using short code services and endows
make such request to gain some information or tothe sales people with 2-way communication ability.
perform a transaction in the account. Typical pullSMS messaging helps insurance agents to send
message service includes:reminders regarding premium payments and policy
- Enquiry for account balancerenewals and enjoy returns in terms of elevated
- Request for mini statementcommissions. TPAs are enjoying great benefits from
- Electronic bill paymentmobile messaging. It allows them to optimize the
- Transferring money between customers' ownutilization of resources via facilitating quicker claims
accounts, for example from saving account toand minimizing cost of operations. How mobile
current accountmessaging helps insurance sector to stay in touch
- Stop the payment on a cheque issued by thewith customers?