| SMS marketing campaigns have been growing in | | | | and Twitter. |
| effectiveness and popularity over the past year. | | | | Customers who opt in by texting your keyword to |
| Consumers and businesses have been noticing this | | | | the 5 digit shortcode are automatically sent a reply |
| new marketing tool to communicate and use as a | | | | message thanking them for signing up to your text |
| method to grow sales and benefit with coupons and | | | | list and depending on your marketing goals, an offer |
| discounts. Business owners have turned to SMS | | | | they can redeem by showing their cell phone |
| marketing because other advertising and marketing | | | | message at their next visit. |
| methods have become so saturated with competition | | | | Your list will grow each week on auto-pilot and the |
| that it is hard for consumers to find their message | | | | next step of your SMS marketing campaign is to |
| and redeem offers. | | | | send relevant offers that reward your subscribers |
| SMS marketing campaigns work so well because the | | | | for being on your list. The less frequent you send |
| business owner is communicating one on one with | | | | offers the higher your redemption rates will be. No |
| the consumer. The business is not competiting with | | | | more than once a week you can send a text blast |
| other business on the mobile channel. Text offers are | | | | to everyone on your list with a coupon, special |
| sent to the subscriber three to four times a month. | | | | discount or limited time offer that will increase your |
| Consumers are unlikely to sign up for multiple text | | | | sales, customer frequency and customer loyalty. |
| marketing campaigns within the same niche. If you | | | | Text messages sent through the SMS channel are |
| own a pizza place, your subcribers will only be on | | | | read within 15 minutes and redemption rates across |
| your list, and not your competitors. | | | | all businesses average 20 percent. This is much higher |
| The two main parts of every SMS marketing | | | | than direct mail, newspaper, radio, box toppers and |
| campaign is promoting and growing your opt-in list | | | | social media marketing. With redemption rates so |
| and then sending relevant text offers to that list. To | | | | high, the ease of starting a mobile marketing |
| promote your text campaign you get your mobile call | | | | campaign and the increase in sales it can provide your |
| to action out there by promoting signage in your | | | | businss, starting an SMS campaign is a great choice in |
| business, integrating the call to action with other | | | | this economy and digital age. |
| marketing materials and online sites such as Facebook | | | | |