| SMS marketing has seen another surge of publicity | | | | people did. |
| after claims that the medium could generate a | | | | Perhaps the most famous and widely embraced |
| response rate above 100%. | | | | example of SMS marketing is the Orange |
| Speaking at the Internet World Conference, a | | | | Wednesdays promotion. Anyone whose phone is on |
| marketer said it's the medium that most people will | | | | the Orange network can text 'FILM' and will be given |
| use to forward on interesting messages because it's | | | | a buy-one-get-one-free code which they can redeem |
| easier to do so than with other channels of | | | | at their local cinema. The success of the campaign is |
| communication, such as email. | | | | phenomenal; over 27 million messages have been |
| The development of email to SMS software has | | | | sent by Orange since the launch in 2004. |
| made it even easier for companies to send out | | | | It was even embraced by politicians during the |
| messages with customers. This service is designed to | | | | presidential elections in America; Obama's campaign |
| incorporate email and SMS messaging, two of the | | | | announcing his vice president reached almost 3 million |
| most frequently used methods of communication, | | | | people. Reports suggest this is the biggest ever SMS |
| allowing the user to send emails as SMS messages. | | | | marketing campaign, which has been praised for |
| Used creatively, SMS marketing can deliver your | | | | connecting with the younger voters of the country. |
| message to your target audience. It's more personal | | | | Because SMS messaging is such a personal method |
| than mail-shots and, because people carry their | | | | of communication there are strict commercial rules |
| mobiles around with them, they are more likely to | | | | surrounding its use. In America a publisher faces |
| read the message as soon as it's delivered. | | | | paying $90 million to the 60,000 people who sought |
| In China, an SMS campaign that encouraged people | | | | compensation for being spammed with an unsolicited |
| to text in with their predictions for the next day's | | | | SMS message, marketing a Stephen King horror novel |
| weather lead to 4 million messages being exchanged | | | | to them. The case is now on remand. |
| during the 40 day promotion. The winners could win a | | | | When considering an SMS marketing campaign you |
| Siemens phone or a one-year supply of Coke. | | | | should consult experts like a mobile marketing agency |
| Anyone who didn't win was directed to download the | | | | who know the law inside out and will help you build |
| Coke jingle as a free ring tone, which almost 50,000 | | | | your best campaign. |