| In these days there is a mobile in every pocket. And | | | | reason behind this is that there always remains the |
| with the number of mobile users is growing each day. | | | | limitation of 160 words and not more than that |
| Therefore along with that has grown the practice of | | | | words can be used to send such SMS, therefore |
| mobile marketing. The SMS marketing which is the | | | | whatever you have to say, you must do it in a |
| most recent addition in this field of marketing | | | | nutshell and straight to the point topic. This is also |
| strategy has provided the business concerns as well | | | | helpful for the customers also as there are fewer |
| as the customers to save a lot of valuable time. In | | | | chances for the customers to be confused by the |
| case of verbal communication it is often seen the | | | | jingle of words. And also it is a fact that the |
| customers don't pay much attention on what the | | | | customers may even get disturbed by this. But still in |
| marketing executive is talking about. And this is | | | | this respect it is better to say that this is more |
| because that if the thing that is being talked of does | | | | effective rather than the verbal communication as |
| not interest him, the customer would obviously get | | | | the customer is always having the option of ignoring |
| more concerned about the time that is getting | | | | and deleting the message. |
| wasted. Therefore the SMS marketing proves to be | | | | However the SMS marketing strategy has got a |
| much more fruitful in this respect as with the help of | | | | very rapid development in the last few years and it |
| this method not only that it is much more effective | | | | has been proved to be much fruitful in regions like |
| in communicating with a large number of people at | | | | North America, Western Europe and some other |
| the same time. All you need to do is to send a SMS | | | | countries. But the rapid growth of this method gives |
| to a multiple number of people with the help of some | | | | the indication that this would soon engulf the whole |
| bulk SMS service provider. And within a few seconds | | | | world and bring in a totally new revolution in the |
| your message would be delivered to the desired | | | | world of marketing strategy. |
| numbers you have selected. | | | | As stated earlier that marketing via SMS has got a |
| However, this method marketing through SMS has | | | | rapid expansion in Europe and Asia as a whole new |
| become increasingly popular ever since the early | | | | strategy to reach the customers. However, it is also |
| 2000s with the introduction of Short Message | | | | a fact that SMS initially received negative media |
| Service. Now in the present day context the | | | | coverage in many parts of Europe as it is often been |
| popularity of SMS marketing has grown to a great | | | | looked at as a new form of spam. The reason behind |
| extent and is growing at a ramming speed. This has | | | | this is also that some of these advertisers have left |
| even got much popular in Asia too. However, in the | | | | their customers too much disturbed. Therefore for |
| past few years in some parts of the world this | | | | these reasons some steps have been taken and |
| tradition has been considered as a legitimate tool for | | | | some rules have been set so that this technology |
| advertising and marketing. But the fact is that there | | | | may not get misused. |
| are some limitations in this method too. The main | | | | |