| SMS Short Codes are specially formed telephone | | | | Indian markets have seen a commendable |
| numbers. As the name goes, these are significantly | | | | development in the domain of Short Codes. There |
| shorter than the conventional mobile or landline phone | | | | are a number of companies which offer the services |
| numbers. They are mainly used for directing MMS and | | | | of short code on a monthly basis. The Short Code |
| SMS services from mobile phones or even fixed | | | | India service is highly interactive and is equipped with |
| landline phones. The trend of these SMS Short Code | | | | proper technical support from the provider. The |
| service is fast catching up. More and more companies | | | | service provider can guarantee a line-up of keywords |
| are investing in these SMS Short Code Services for | | | | and keeps a back-up of all the queries and inquiries |
| gaining insight into the customers' preferences. These | | | | sent by the end user. |
| codes have carved a unique place for themselves in | | | | In India, they comprise minimum of five digits and |
| the mobile industry as well as in the commercial | | | | start with the digit '5'. Each five digit number can be |
| market wherein brands seek help from these | | | | further extended with three additional digits as per |
| services to engage in value added services. | | | | the choice of the company. The messages sent to |
| Companies as well as communication mediums use | | | | the via these services are also known as Premium |
| these codes for gaining feedback from the audience | | | | Rate SMS Messages which can cost up to Rs 6 per |
| for example television voting, charity donations, | | | | message as per the service charges of the operator. |
| subscribing and unsubscribing ringtones etc. | | | | These days service providers have ventured into |
| There are two types of SMS short code services- | | | | custom made SMS Solutions to help the companies |
| dialing and messaging. The messages that are sent to | | | | grow. The SMS solutions are highly sought after and |
| through them cost more than the standard SMS. An | | | | suit the needs of individual companies seeking |
| SMS Short Code Service provider equips the | | | | feedback from the audience base. SMS Solutions |
| companies availing the service with a keyword. The | | | | India fits the bill for several small or large groups and |
| keyword is unique to each company which enables | | | | enterprises to target an array of audiences including |
| the service provider to know that a particular | | | | working professionals, females, students etc. These |
| message is meant for a particular company who | | | | SMS solutions also benefit the customers as they are |
| thereafter direct the message to that short code. | | | | much efficient mediums to know the features and |
| These services can be used for: | | | | general or even detailed functions of a particular |
| Business Generation | | | | product, event or a service. These tailor-made SMS |
| Conducting SMS contests | | | | solutions can be used for allowing information access |
| Receive feedback from customers | | | | to the customers at any time of the day. These |
| Database creation | | | | services are also used for locating dealers and stores |
| Surveys | | | | through SMS. |
| Information on demand | | | | |