| There is nothing worse than a slow day in your salon. | | | | thank you for joining the club. |
| Everyone has them and they really cut into profits. | | | | When you have a sufficient number of subscribers, |
| You can change those slow periods around pretty | | | | you can send periodic messages to them. For |
| quickly though if you'll adopt an SMS text message | | | | instance, on a slow afternoon, you can offer a |
| strategy. Sending text messages to your customers' | | | | special of "all haircuts 1/2 off this afternoon until 6pm |
| phones is one of the easiest, least expensive and | | | | only." It is important to make the offer attractive |
| most powerful ways to talk with them. Some salons | | | | and to set a specific time limit to see maximum |
| see response rates above 40%. | | | | response. |
| It makes sense. | | | | Most salon owners have a 20% or better response |
| Everyone carries a cell/smart phone with them and | | | | rate, and a healthy ROI. Just as important, the salon |
| research says that 95% of cell phone users will read | | | | is building long term loyalty and brand awareness. |
| a text message within 4 minutes of receiving it. That | | | | The cost is a fraction of other forms of advertising |
| makes the small cell phone screen one of the most | | | | because it appeals to those who already have an |
| powerful ad mediums ever. | | | | interest in your service and want to hear from you. |
| Here's how a SMS text message program works. | | | | It is relevant and personal--two proven winners in |
| You begin a campaign by asking customers to send a | | | | today's tough advertising marketplace. |
| message to join your text club. (Some companies will | | | | If you want to cure the slow day problems in your |
| help you build this highly important list) You may offer | | | | salon, the answer really is as easy as sending a text |
| them a chance for free services or products as a | | | | message. |