| The most telling point of Douglas McIntyre's Daily | | | | safety bulletins could easily send wake-up calls to |
| Finance article is where he writes: "Cell phone use | | | | students having trouble getting to morning classes. |
| may be reaching a saturation point in America." That's | | | | Conventions, whatever the business, could also use |
| great news for text marketing advocates on both | | | | the mobile marketing messages in this way. They |
| sides of the service fence - those companies that | | | | might already have a majority of the opt-in |
| provide mobile marketing services, like Qittle.com, and | | | | customers (attendees at the conference), but could |
| any business or person with a good or service they | | | | easily offer the choice to opt-in at convention |
| wish to advertise. | | | | registration and hotel check-in. More than |
| Citing information from a 2010 report prepared by | | | | early-morning wake-ups or breakfast meeting |
| Pew Internet and American Life Project (available | | | | reminders, the messages might also contain |
| here in PDF), McIntyre cites other numbers about cell | | | | information about daily and upcoming events of |
| phone use in America: one is that adult men slightly | | | | interest. |
| lead adult women in terms of use. Another is that | | | | Marketers need to embrace the idea that Americans |
| the majority (over ninety percent) of young adults | | | | view their cell phones as of safety devices first, |
| between the ages of 18 to 29 sleep with their mobile | | | | enabling both easy contact with family members on |
| phones within reach. | | | | the road and the ability to summon immediate help |
| Although no SMS marketing campaign would send out | | | | when needed. Instead of seeing mobile phones simply |
| ads in the middle of the night, the early-morning | | | | as implements with which to relay advertisements, |
| advertisers (like breakfast restaurants) would do well | | | | marketers will be able to use the knowledge that cell |
| to note the AM habits of their opt-in customers. | | | | phones can (and should) relay information and |
| Schools who are thinking of implementing text | | | | assistance too and tailor text marketing plans |
| marketing type communication about closures and | | | | accordingly. |